In the realm of mobile marketing, key performance indicators (KPIs) are metrics utilized to evaluate the performance of a mobile application and the encompassing business ecosystem. These crucial marketing KPIs ...
In the realm of mobile marketing, key performance indicators (KPIs) are metrics utilized to evaluate the performance of a mobile application and the encompassing business ecosystem. These crucial marketing KPIs Read article →
Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium ...
Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium Read article →
Google Analytics 4 (GA4) is the latest version of Google's analytics platform, which has been designed to offer more advanced tracking and analysis capabilities compared to its predecessor, Universal Analytics ...
Google Analytics 4 (GA4) is the latest version of Google's analytics platform, which has been designed to offer more advanced tracking and analysis capabilities compared to its predecessor, Universal Analytics Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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