Below is the answer and explanation for Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses ...
Below is the answer and explanation for Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses Read article →
Below is the answer and explanation for as a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths ...
Below is the answer and explanation for as a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths Read article →
Below is the answer and explanation for Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google search ads for washing machines in the results. ...
Below is the answer and explanation for Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google search ads for washing machines in the results. Read article →
Below is the answer and explanation for why should campaigns with different marketing objectives be separated into different performance planner plans? Why should campaigns with different marketing objectives be separated into different performance planner plans? To avoid ...
Below is the answer and explanation for why should campaigns with different marketing objectives be separated into different performance planner plans? Why should campaigns with different marketing objectives be separated into different performance planner plans? To avoid Read article →
Below is the answer and explanation for match these search audience solutions with the benefits they can bring to your campaign. Match these search audience solutions with the benefits they can bring to your campaign. Remarketing lists ...
Below is the answer and explanation for match these search audience solutions with the benefits they can bring to your campaign. Match these search audience solutions with the benefits they can bring to your campaign. Remarketing lists Read article →
Below is the answer and explanation for your Google search text ad has three main components. The first is a headline, and the second is a description. What’s the third component? Your Google search text ad has ...
Below is the answer and explanation for your Google search text ad has three main components. The first is a headline, and the second is a description. What’s the third component? Your Google search text ad has Read article →
Below is the answer and explanation for Linda recognizes that a Google search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google search campaign? Linda recognizes that a ...
Below is the answer and explanation for Linda recognizes that a Google search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google search campaign? Linda recognizes that a Read article →
Below is the answer and explanation for what can the performance planner recommend? What can the performance planner recommend? Applying bid adjustments to specific locations. Including or excluding “Google search partners”. Using “Target impression share” as an ...
Below is the answer and explanation for what can the performance planner recommend? What can the performance planner recommend? Applying bid adjustments to specific locations. Including or excluding “Google search partners”. Using “Target impression share” as an Read article →
Below is the answer and explanation for what’s an accurate description of callout extensions? What’s an accurate description of callout extensions? Additional links that direct users to specific pages of a website. A mobile-only format that enables ...
Below is the answer and explanation for what’s an accurate description of callout extensions? What’s an accurate description of callout extensions? Additional links that direct users to specific pages of a website. A mobile-only format that enables Read article →
Below is the answer and explanation for each similar audience has its seed list members removed to ensure what? Each similar audience has its seed list members removed to ensure what? That only highly-relevant traffic is targeted. ...
Below is the answer and explanation for each similar audience has its seed list members removed to ensure what? Each similar audience has its seed list members removed to ensure what? That only highly-relevant traffic is targeted. Read article →
Below is the answer and explanation for you’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways ...
Below is the answer and explanation for you’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways Read article →
Below is the answer and explanation for Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to ...
Below is the answer and explanation for Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to Read article →
Below is the answer and explanation for an advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this? An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might ...
Below is the answer and explanation for an advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this? An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might Read article →
Below is the answer and explanation for the owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which Google ads feature would be most effective for preventing their search ...
Below is the answer and explanation for the owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which Google ads feature would be most effective for preventing their search Read article →
Below is the answer and explanation for which statement is true about serving relevant ad extensions? Which statement is true about serving relevant ad extensions? They provide advertisers with additional insights within the search term report. They ...
Below is the answer and explanation for which statement is true about serving relevant ad extensions? Which statement is true about serving relevant ad extensions? They provide advertisers with additional insights within the search term report. They Read article →
Below is the answer and explanation for an advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving ...
Below is the answer and explanation for an advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving Read article →
Below is the answer and explanation for which user data can be uploaded when creating a customer match strategy? Which user data can be uploaded when creating a customer match strategy? Employment status. Age. Highest level of ...
Below is the answer and explanation for which user data can be uploaded when creating a customer match strategy? Which user data can be uploaded when creating a customer match strategy? Employment status. Age. Highest level of Read article →
Below is the answer and explanation for Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to ...
Below is the answer and explanation for Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to Read article →
Below is the answer and explanation for you can leverage Google ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? You can leverage Google ads’ ...
Below is the answer and explanation for you can leverage Google ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? You can leverage Google ads’ Read article →
Below is the answer and explanation for Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as ...
Below is the answer and explanation for Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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