Below is the answer and explanation for Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option? Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. ...
Below is the answer and explanation for Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option? Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Read article →
Below is the answer and explanation for Chanara, a senior account manager at a large digital agency, likes having an Google ads manager account. What can she do with a manager account that she can’t do with ...
Below is the answer and explanation for Chanara, a senior account manager at a large digital agency, likes having an Google ads manager account. What can she do with a manager account that she can’t do with Read article →
Below is the answer and explanation for why would the data for a search network campaign show conversions but no view-through conversions? Why would the data for a search network campaign show conversions but no view-through conversions? ...
Below is the answer and explanation for why would the data for a search network campaign show conversions but no view-through conversions? Why would the data for a search network campaign show conversions but no view-through conversions? Read article →
Below is the answer and explanation for an advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen? An advertiser targeting only France determines that clicks have been received ...
Below is the answer and explanation for an advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen? An advertiser targeting only France determines that clicks have been received Read article →
Below is the answer and explanation for Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more ...
Below is the answer and explanation for Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more Read article →
Below is the answer and explanation for which statement is true? Which statement is true? Ads with call extensions only let people call the business. Call extensions send people to a landing page with a phone number. ...
Below is the answer and explanation for which statement is true? Which statement is true? Ads with call extensions only let people call the business. Call extensions send people to a landing page with a phone number. Read article →
Below is the answer and explanation for which statement about ad extensions isn’t true? Which statement about ad extensions isn’t true? They show additional information about a business. They tend to improve an ad’s visibility. They often ...
Below is the answer and explanation for which statement about ad extensions isn’t true? Which statement about ad extensions isn’t true? They show additional information about a business. They tend to improve an ad’s visibility. They often Read article →
Below is the answer and explanation for you have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1. You have a food truck ...
Below is the answer and explanation for you have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1. You have a food truck Read article →
Below is the answer and explanation for to create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on. To create a customer experience that’s relevant and useful at every touchpoint, ...
Below is the answer and explanation for to create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on. To create a customer experience that’s relevant and useful at every touchpoint, Read article →
Below is the answer and explanation for dynamic search ads would be most helpful for: Dynamic search ads would be most helpful for: A global, online clothing retailer that changes its inventory seasonally Websites / a global, ...
Below is the answer and explanation for dynamic search ads would be most helpful for: Dynamic search ads would be most helpful for: A global, online clothing retailer that changes its inventory seasonally Websites / a global, Read article →
Below is the answer and explanation for small-business owner Marcos set up his Google ads campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?\ Small-business owner ...
Below is the answer and explanation for small-business owner Marcos set up his Google ads campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?\ Small-business owner Read article →
Below is the answer and explanation for you’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. You’re reviewing the campaigns of ...
Below is the answer and explanation for you’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. You’re reviewing the campaigns of Read article →
Below is the answer and explanation for a new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account? A new client ...
Below is the answer and explanation for a new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account? A new client Read article →
Below is the answer and explanation for you have a maximum cost-per-click (max. CPC) bid of £2 for a keyword. To determine the prospective impact of raising this bid to £3, you could use: You have a ...
Below is the answer and explanation for you have a maximum cost-per-click (max. CPC) bid of £2 for a keyword. To determine the prospective impact of raising this bid to £3, you could use: You have a Read article →
Below is the answer and explanation for your average bid is £10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when Google ads ...
Below is the answer and explanation for your average bid is £10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when Google ads Read article →
Below is the answer and explanation for Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this? Obi added a sitelink ...
Below is the answer and explanation for Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this? Obi added a sitelink Read article →
Below is the and explanation for the majority of consumers want ads customized to their: The majority of consumers want ads customized to their: Interests and hobbies. Country or nationality. City, zip code, or immediate surroundings. ✅ ...
Below is the and explanation for the majority of consumers want ads customized to their: The majority of consumers want ads customized to their: Interests and hobbies. Country or nationality. City, zip code, or immediate surroundings. ✅ Read article →
Below is the answer and explanation for you’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for ...
Below is the answer and explanation for you’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for Read article →
Below is the answer and explanation for an advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase ad rank? An advertiser wants to improve the position ...
Below is the answer and explanation for an advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase ad rank? An advertiser wants to improve the position Read article →
Below is the answer and explanation for search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Search terms report data shows ...
Below is the answer and explanation for search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Search terms report data shows Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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