Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium ...
Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium Read article →
CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display ...
CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display Read article →
Definition: Link text refers to the text included in (and seldom near) a hyperlink. Information: Link text generally concerns text hyperlinks, as several other linking techniques comprise text that is not readable by search engines. In the latter instance, ...
Definition: Link text refers to the text included in (and seldom near) a hyperlink. Information: Link text generally concerns text hyperlinks, as several other linking techniques comprise text that is not readable by search engines. In the latter instance, Read article →
Definition: Link popularity is a standard of the quantity and quality of pages that remain linked to your site. Information: Link popularity confers to a strategy by search engines towards off-page-criteria; to evaluate the quality data. Off-page-criteria ...
Definition: Link popularity is a standard of the quantity and quality of pages that remain linked to your site. Information: Link popularity confers to a strategy by search engines towards off-page-criteria; to evaluate the quality data. Off-page-criteria Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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