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multiple advertisers

Preferred deals – what is it?

A preferred deal, also referred to as programmatic non-guaranteed, involves an agreement between a publisher (seller) and an advertiser (buyer) granting the advertiser preferential access to inventory. In this arrangement, ...

A preferred deal, also referred to as programmatic non-guaranteed, involves an agreement between a publisher (seller) and an advertiser (buyer) granting the advertiser preferential access to inventory. In this arrangement, Read article

What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?

Below is the answer and explanation for what account structure should be used to share floodlight tags and audience lists between multiple advertisers? What account structure should be used to share floodlight tags and audience lists between ...

Below is the answer and explanation for what account structure should be used to share floodlight tags and audience lists between multiple advertisers? What account structure should be used to share floodlight tags and audience lists between Read article