Install hijacking is a type of trickery on mobile phones where bad software steals credit for an app being installed. It's a general term that covers things like "click injection", ...
Install hijacking is a type of trickery on mobile phones where bad software steals credit for an app being installed. It's a general term that covers things like "click injection", Read article →
Click hijacking is when bad people try to trick the system with mobile ads. They try to make it look like they were the reason an app was installed by ...
Click hijacking is when bad people try to trick the system with mobile ads. They try to make it look like they were the reason an app was installed by Read article →
Have you ever wondered how some mobile apps seem to magically get credited with installs they didn't earn? It's called "attribution fraud". What is attribution fraud? Imagine you just installed ...
Have you ever wondered how some mobile apps seem to magically get credited with installs they didn't earn? It's called "attribution fraud". What is attribution fraud? Imagine you just installed Read article →
Below is the answer and explanation for mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn’t what? Mobile advertising is a great tool for marketers, but ...
Below is the answer and explanation for mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn’t what? Mobile advertising is a great tool for marketers, but Read article →
Below is the answer and explanation for when designing mobile advertising campaigns, what is a best practice to identify which keywords to target? When designing mobile advertising campaigns, what is a best practice to identify which keywords ...
Below is the answer and explanation for when designing mobile advertising campaigns, what is a best practice to identify which keywords to target? When designing mobile advertising campaigns, what is a best practice to identify which keywords Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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