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marketing metrics

Using the Facebook lead ads testing tool (how to debug/troubleshoot your Facebook leads)

In the contemporary digital era, application developers and marketers are always on the lookout for ways to optimize user engagement. One of the potent tools they've gravitated towards is Facebook ...

In the contemporary digital era, application developers and marketers are always on the lookout for ways to optimize user engagement. One of the potent tools they've gravitated towards is Facebook Read article

What is the difference between CPM (cost per mile) and CPT (cost per thousand) metrics?

CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display ...

CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display Read article

When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?

Below is the answer and explanation for when looking at your email marketing metrics, click through rate (or CTR) highlights which of the following insights? When looking at your email marketing metrics, click through rate (or CTR) ...

Below is the answer and explanation for when looking at your email marketing metrics, click through rate (or CTR) highlights which of the following insights? When looking at your email marketing metrics, click through rate (or CTR) Read article