Alan has introduced a new line of scooters on his website and is using a Google display ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose ...
Alan has introduced a new line of scooters on his website and is using a Google display ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose Read article →
Below is the answer and explanation for what is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers? What is your advertising objective if ...
Below is the answer and explanation for what is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers? What is your advertising objective if Read article →
Below is the answer and explanation for in order to use remarketing with Google analytics In order to use remarketing with Google analytics Have a goal conversion rate of 20% Have your Google analytics and AdWords accounts ...
Below is the answer and explanation for in order to use remarketing with Google analytics In order to use remarketing with Google analytics Have a goal conversion rate of 20% Have your Google analytics and AdWords accounts Read article →
Below is the answer and explanation for what are the key benefits of using the Google display network? What are the key benefits of using the Google display network? Placing your ads on Google.com Sophisticated reporting to ...
Below is the answer and explanation for what are the key benefits of using the Google display network? What are the key benefits of using the Google display network? Placing your ads on Google.com Sophisticated reporting to Read article →
Below is the answer and explanation for what’s an advantage of using responsive display ads? What’s an advantage of using responsive display ads? They’re limited to banner-eligible slots. They offer greater control over the way your ads ...
Below is the answer and explanation for what’s an advantage of using responsive display ads? What’s an advantage of using responsive display ads? They’re limited to banner-eligible slots. They offer greater control over the way your ads Read article →
Below is the answer and explanation for Mary feels confident managing Google search campaigns and is interested in extending her marketing reach with the help of Google display ads. She’s trying to decide whether to create a ...
Below is the answer and explanation for Mary feels confident managing Google search campaigns and is interested in extending her marketing reach with the help of Google display ads. She’s trying to decide whether to create a Read article →
Below is the answer and explanation for Thelma is the marketing director for an online toy store. She’s creating a display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma ...
Below is the answer and explanation for Thelma is the marketing director for an online toy store. She’s creating a display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma Read article →
Below is the answer and explanation for Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to ...
Below is the answer and explanation for Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to Read article →
Below is the answer and explanation for which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions? Which ad format is recommended for ...
Below is the answer and explanation for which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions? Which ad format is recommended for Read article →
Below is the answer and explanation for what are two ways that performance planner can help reveal the possibilities across all your Google ads campaigns? What are two ways that performance planner can help reveal the possibilities ...
Below is the answer and explanation for what are two ways that performance planner can help reveal the possibilities across all your Google ads campaigns? What are two ways that performance planner can help reveal the possibilities Read article →
Below is the answer and explanation for Google ads was designed to help businesses achieve online success. To accomplish this, Google ads was built on three core principles. What are these principles? Google ads was designed to ...
Below is the answer and explanation for Google ads was designed to help businesses achieve online success. To accomplish this, Google ads was built on three core principles. What are these principles? Google ads was designed to Read article →
Below is the answer and explanation for you can leverage Google ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? You can leverage Google ads’ ...
Below is the answer and explanation for you can leverage Google ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? You can leverage Google ads’ Read article →
Below is the answer and explanation for which ad format is recommended for building awareness? Which ad format is recommended for building awareness? Image ads ✅ Dynamic image ads Display ads with location extensions Universal app campaigns. ...
Below is the answer and explanation for which ad format is recommended for building awareness? Which ad format is recommended for building awareness? Image ads ✅ Dynamic image ads Display ads with location extensions Universal app campaigns. Read article →
Below is the answer and explanation for three core principles, focused on helping businesses reach their online potential, are the foundation for Google ads. The first of these is relevance. Google ads connects businesses with the right ...
Below is the answer and explanation for three core principles, focused on helping businesses reach their online potential, are the foundation for Google ads. The first of these is relevance. Google ads connects businesses with the right Read article →
Below is the answer and explanation for how does automating your bid contribute to a successful Google ads campaign? How does automating your bid contribute to a successful Google ads campaign? Automated bidding’s algorithms integrate a minimum ...
Below is the answer and explanation for how does automating your bid contribute to a successful Google ads campaign? How does automating your bid contribute to a successful Google ads campaign? Automated bidding’s algorithms integrate a minimum Read article →
Below is the answer and explanation for you’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google ads a viable option? You’ve been tasked ...
Below is the answer and explanation for you’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google ads a viable option? You’ve been tasked Read article →
Below is the answer and explanation for Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to ...
Below is the answer and explanation for Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to Read article →
Below is the answer and explanation for Phillip wants to create a new Google display ad campaign and base his targeting on an existing remarketing list named checkout abandoners. How can the similar audiences targeting option help ...
Below is the answer and explanation for Phillip wants to create a new Google display ad campaign and base his targeting on an existing remarketing list named checkout abandoners. How can the similar audiences targeting option help Read article →
Below is the answer and explanation for What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer? What is your advertising objective if you ...
Below is the answer and explanation for What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer? What is your advertising objective if you Read article →
Below is the answer and explanation for Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using? Siona ...
Below is the answer and explanation for Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using? Siona Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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