Below is the answer and explanation for you are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in ...
Below is the answer and explanation for you are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in Read article →
Below is the answer and explanation for which ad format is easiest to create, edit, and has the widest reach on the Google display network? Which ad format is easiest to create, edit, and has the widest ...
Below is the answer and explanation for which ad format is easiest to create, edit, and has the widest reach on the Google display network? Which ad format is easiest to create, edit, and has the widest Read article →
Below is the answer and explanation for which feature could help advertisers determine if the clicks they are receiving on the Google display network are valuable? Which feature could help advertisers determine if the clicks they are ...
Below is the answer and explanation for which feature could help advertisers determine if the clicks they are receiving on the Google display network are valuable? Which feature could help advertisers determine if the clicks they are Read article →
Below is the answer and explanation for which manual bidding strategy can you use to increase your reach? Which manual bidding strategy can you use to increase your reach? Cost-per-engagement Cost-per-thousand-viewable impressions Cost-per-click Cost-per-thousand-viewable impressions ✅ Correct ...
Below is the answer and explanation for which manual bidding strategy can you use to increase your reach? Which manual bidding strategy can you use to increase your reach? Cost-per-engagement Cost-per-thousand-viewable impressions Cost-per-click Cost-per-thousand-viewable impressions ✅ Correct Read article →
Below is the answer and explanation for your client has a Mexican restaurant and wants to increase brand awareness in the local community. Your client has a Mexican restaurant and wants to increase brand awareness in the ...
Below is the answer and explanation for your client has a Mexican restaurant and wants to increase brand awareness in the local community. Your client has a Mexican restaurant and wants to increase brand awareness in the Read article →
Below is the answer and explanation for there’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? There’s no one recommended bid amount that ...
Below is the answer and explanation for there’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? There’s no one recommended bid amount that Read article →
Below is the answer and explanation for why is it recommended to separate display network campaigns from search network campaigns? Why is it recommended to separate display network campaigns from search network campaigns? Separate campaigns allow for ...
Below is the answer and explanation for why is it recommended to separate display network campaigns from search network campaigns? Why is it recommended to separate display network campaigns from search network campaigns? Separate campaigns allow for Read article →
Below is the answer and explanation for if an advertiser chooses to run ads in image formats, Google will: If an advertiser chooses to run ads in image formats, Google will: Display these ads on the Google ...
Below is the answer and explanation for if an advertiser chooses to run ads in image formats, Google will: If an advertiser chooses to run ads in image formats, Google will: Display these ads on the Google Read article →
Below is the answer and explanation for your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking. Your client Christina wants to drive traffic to her ...
Below is the answer and explanation for your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking. Your client Christina wants to drive traffic to her Read article →
Below is the answer and explanation for which remarketing list segment will typically have the highest volume of viewers? Which remarketing list segment will typically have the highest volume of viewers? Past converters Product page visitors Homepage ...
Below is the answer and explanation for which remarketing list segment will typically have the highest volume of viewers? Which remarketing list segment will typically have the highest volume of viewers? Past converters Product page visitors Homepage Read article →
Below is the answer and explanation for your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend? Your client Anna wants to increase the reach and visibility of ...
Below is the answer and explanation for your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend? Your client Anna wants to increase the reach and visibility of Read article →
Below is the answer and explanation for how does Google display ads drive marketing results for thousands of advertisers worldwide? How does Google display ads drive marketing results for thousands of advertisers worldwide? It determines a user’s ...
Below is the answer and explanation for how does Google display ads drive marketing results for thousands of advertisers worldwide? How does Google display ads drive marketing results for thousands of advertisers worldwide? It determines a user’s Read article →
Below is the answer and explanation for targeting by topic is a good strategy if your client wants to Targeting by topic is a good strategy if your client wants to Drive sales on his website Reach ...
Below is the answer and explanation for targeting by topic is a good strategy if your client wants to Targeting by topic is a good strategy if your client wants to Drive sales on his website Reach Read article →
Below is the answer and explanation for Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective? Colin is ...
Below is the answer and explanation for Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective? Colin is Read article →
Below is the answer and explanation for a running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use? A running shoe company wants to reach “avid ...
Below is the answer and explanation for a running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use? A running shoe company wants to reach “avid Read article →
Below is the answer and explanation for on the display network, enhanced cost-per-click (ECPC) automatically On the display network, enhanced cost-per-click (ECPC) automatically Sets bids to help you get as many conversions as possible Adjusts your manual ...
Below is the answer and explanation for on the display network, enhanced cost-per-click (ECPC) automatically On the display network, enhanced cost-per-click (ECPC) automatically Sets bids to help you get as many conversions as possible Adjusts your manual Read article →
Below is the answer and explanation for which is a benefit of using a lightbox ad? Which is a benefit of using a lightbox ad? You can run it on both the search and display networks You ...
Below is the answer and explanation for which is a benefit of using a lightbox ad? Which is a benefit of using a lightbox ad? You can run it on both the search and display networks You Read article →
Below is the answer and explanation for what targeting options are available on the display network? What targeting options are available on the display network? Remarketing lists for search ads (RLSA) Affinity audiences. ✅ Demographic targeting. ✅ ...
Below is the answer and explanation for what targeting options are available on the display network? What targeting options are available on the display network? Remarketing lists for search ads (RLSA) Affinity audiences. ✅ Demographic targeting. ✅ Read article →
Below is the answer and explanation for which report should advertisers run to see which Google display network properties displayed their ads and view associated statistics Which report should advertisers run to see which Google display network ...
Below is the answer and explanation for which report should advertisers run to see which Google display network properties displayed their ads and view associated statistics Which report should advertisers run to see which Google display network Read article →
Below is the answer and explanation for client has a cupcake shop in a hard-to-find alley in San Francisco. The best way to help people find her? Client has a cupcake shop in a hard-to-find alley in ...
Below is the answer and explanation for client has a cupcake shop in a hard-to-find alley in San Francisco. The best way to help people find her? Client has a cupcake shop in a hard-to-find alley in Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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