Below is the answer and explanation for what can you do by creating a separate campaign that’s targeted only to the display network? What can you do by creating a separate campaign that’s targeted only to the ...
Below is the answer and explanation for what can you do by creating a separate campaign that’s targeted only to the display network? What can you do by creating a separate campaign that’s targeted only to the Read article →
Below is the answer and explanation for you’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow? You’re setting up a dynamic remarketing campaign for your client ...
Below is the answer and explanation for you’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow? You’re setting up a dynamic remarketing campaign for your client Read article →
Below is the answer and explanation for which is a benefit of using display advertising with Google to build brand awareness? Which is a benefit of using display advertising with Google to build brand awareness? Accurate forecasts ...
Below is the answer and explanation for which is a benefit of using display advertising with Google to build brand awareness? Which is a benefit of using display advertising with Google to build brand awareness? Accurate forecasts Read article →
Below is the answer and explanation for when optimizing for the display network, a clear call-to-action (CTA) in the ad text is important in order to: When optimizing for the display network, a clear call-to-action (CTA) in ...
Below is the answer and explanation for when optimizing for the display network, a clear call-to-action (CTA) in the ad text is important in order to: When optimizing for the display network, a clear call-to-action (CTA) in Read article →
Below is the answer and explanation for which bidding option is best suited for an advertiser focused on direct response marketing goals? Which bidding option is best suited for an advertiser focused on direct response marketing goals? ...
Below is the answer and explanation for which bidding option is best suited for an advertiser focused on direct response marketing goals? Which bidding option is best suited for an advertiser focused on direct response marketing goals? Read article →
Below is the answer and explanation for an advertiser who wants to target specific categories of video content on the Google display network should: An advertiser who wants to target specific categories of video content on the ...
Below is the answer and explanation for an advertiser who wants to target specific categories of video content on the Google display network should: An advertiser who wants to target specific categories of video content on the Read article →
Below is the answer and explanation for your client who sells sports shoes might choose to target a custom affinity audience if he wants to: Your client who sells sports shoes might choose to target a custom ...
Below is the answer and explanation for your client who sells sports shoes might choose to target a custom affinity audience if he wants to: Your client who sells sports shoes might choose to target a custom Read article →
Below is the answer and explanation for you are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site? You are ...
Below is the answer and explanation for you are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site? You are Read article →
Below is the answer and explanation for James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. James has a campaign for an online ...
Below is the answer and explanation for James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. James has a campaign for an online Read article →
Below is the answer and explanation for for an ad entering into an auction on the Google display network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are: For an ad entering into ...
Below is the answer and explanation for for an ad entering into an auction on the Google display network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are: For an ad entering into Read article →
Below is the answer and explanation for if a display ad has been disapproved, how do you submit a request for another review? If a display ad has been disapproved, how do you submit a request for ...
Below is the answer and explanation for if a display ad has been disapproved, how do you submit a request for another review? If a display ad has been disapproved, how do you submit a request for Read article →
Below is the answer and explanation for managed placements allow advertisers to: Managed placements allow advertisers to: Give Google the ability to select placements for them and set industry appropriate bids Bid differently for specific placements on ...
Below is the answer and explanation for managed placements allow advertisers to: Managed placements allow advertisers to: Give Google the ability to select placements for them and set industry appropriate bids Bid differently for specific placements on Read article →
Below is the answer and explanation for if John is setting up a new video campaign, which manual bidding strategy should he use? If John is setting up a new video campaign, which manual bidding strategy should ...
Below is the answer and explanation for if John is setting up a new video campaign, which manual bidding strategy should he use? If John is setting up a new video campaign, which manual bidding strategy should Read article →
Below is the answer and explanation for Cost-per-thousand impressions (CPM) bidding is only available for: Cost-per-thousand impressions (CPM) bidding is only available for: Accounts that are using prepay billing Campaigns that target the Google Display Network ✅ ...
Below is the answer and explanation for Cost-per-thousand impressions (CPM) bidding is only available for: Cost-per-thousand impressions (CPM) bidding is only available for: Accounts that are using prepay billing Campaigns that target the Google Display Network ✅ Read article →
Below is the answer and explanation for engagement with a lightbox ad on a mobile phone or tablet is achieved when someone: “Engagement” with a lightbox ad on a mobile phone or tablet is achieved when someone: ...
Below is the answer and explanation for engagement with a lightbox ad on a mobile phone or tablet is achieved when someone: “Engagement” with a lightbox ad on a mobile phone or tablet is achieved when someone: Read article →
Below is the answer and explanation for an advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad ...
Below is the answer and explanation for an advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad Read article →
Below is the answer and explanation for Haley’s client wants to drive sales of her new cookbook that’s about gluten-free desserts. Haley’s client wants to drive sales of her new cookbook that’s about gluten-free desserts. Only the ...
Below is the answer and explanation for Haley’s client wants to drive sales of her new cookbook that’s about gluten-free desserts. Haley’s client wants to drive sales of her new cookbook that’s about gluten-free desserts. Only the Read article →
Below is the answer and explanation for the dynamic remarketing tag collects data such as: The dynamic remarketing tag collects data such as: Affinity group characteristics Types of pages viewed ✅ Number of code snippets Business ID ...
Below is the answer and explanation for the dynamic remarketing tag collects data such as: The dynamic remarketing tag collects data such as: Affinity group characteristics Types of pages viewed ✅ Number of code snippets Business ID Read article →
Below is the answer and explanation for which bidding type is only available for ads on the display network? Which bidding type is only available for ads on the display network? Target cost-per-acquisition (CPA) Viewable cost-per-thousand impressions ...
Below is the answer and explanation for which bidding type is only available for ads on the display network? Which bidding type is only available for ads on the display network? Target cost-per-acquisition (CPA) Viewable cost-per-thousand impressions Read article →
Below is the answer and explanation for What are the two most common reasons a finance company might choose to promote its app? What are the two most common reasons a finance company might choose to promote ...
Below is the answer and explanation for What are the two most common reasons a finance company might choose to promote its app? What are the two most common reasons a finance company might choose to promote Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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