Below is the answer and explanation for Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which ...
Below is the answer and explanation for Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which Read article →
Below is the answer and explanation for Catherine received a significant amount of traffic to her online pet store after launching her display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating ...
Below is the answer and explanation for Catherine received a significant amount of traffic to her online pet store after launching her display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating Read article →
Below is the answer and explanation for advertising with Google ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios? Advertising with Google ads starts ...
Below is the answer and explanation for advertising with Google ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios? Advertising with Google ads starts Read article →
Below is the answer and explanation for Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can ...
Below is the answer and explanation for Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Read article →
Below is the answer and explanation for Paul’s interested in generating conversions with Google display ads, but he’s not confident in setting bids himself. He’s relying on smart display campaigns to help. Which two bidding strategies used ...
Below is the answer and explanation for Paul’s interested in generating conversions with Google display ads, but he’s not confident in setting bids himself. He’s relying on smart display campaigns to help. Which two bidding strategies used Read article →
Below is the answer and explanation for how can Google ads help you advance your business goals? How can Google ads help you advance your business goals? By building awareness of your brand By driving online, in-app, ...
Below is the answer and explanation for how can Google ads help you advance your business goals? How can Google ads help you advance your business goals? By building awareness of your brand By driving online, in-app, Read article →
Below is the answer and explanation you’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. You’re running a ...
Below is the answer and explanation you’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. You’re running a Read article →
Below is the answer and explanation for Amanda uses “influence consideration” as a marketing objective for her Google display ads campaign. Which targeting options are a good fit for Amanda’s campaign? Amanda uses “influence consideration” as a ...
Below is the answer and explanation for Amanda uses “influence consideration” as a marketing objective for her Google display ads campaign. Which targeting options are a good fit for Amanda’s campaign? Amanda uses “influence consideration” as a Read article →
Below is the answer and explanation for Bill wants to reach valuable, relevant audiences and engage with them quickly and often with his ads. How will creating a display ads campaign allow him to reach his goal? ...
Below is the answer and explanation for Bill wants to reach valuable, relevant audiences and engage with them quickly and often with his ads. How will creating a display ads campaign allow him to reach his goal? Read article →
Below is the answer and explanation for when planning a campaign, the first thing an advertiser thinks about should be When planning a campaign, the first thing an advertiser thinks about should be The advertiser’s goals ✅ ...
Below is the answer and explanation for when planning a campaign, the first thing an advertiser thinks about should be When planning a campaign, the first thing an advertiser thinks about should be The advertiser’s goals ✅ Read article →
Below is the answer and explanation for which of the following is a core benefit of Google ads automated bidding? Which of the following is a core benefit of Google ads automated bidding? User ID-based bidding Impression ...
Below is the answer and explanation for which of the following is a core benefit of Google ads automated bidding? Which of the following is a core benefit of Google ads automated bidding? User ID-based bidding Impression Read article →
Below is the answer and explanation for an advertiser who sells coffee beans added the keyword ‘Java’ to an ad group. advertiser who sells coffee beans adds the keyword ‘Java’ to an ad group. After two weeks, ...
Below is the answer and explanation for an advertiser who sells coffee beans added the keyword ‘Java’ to an ad group. advertiser who sells coffee beans adds the keyword ‘Java’ to an ad group. After two weeks, Read article →
Below is the answer and explanation for Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet ...
Below is the answer and explanation for Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet Read article →
Below is the answer and explanation for what is one of the reasons why an advertiser should consider using performance planner on a monthly basis? What is one of the reasons why an advertiser should consider using ...
Below is the answer and explanation for what is one of the reasons why an advertiser should consider using performance planner on a monthly basis? What is one of the reasons why an advertiser should consider using Read article →
Below is the answer and explanation for Karen owns a large online business selling antiques. She wants to create a smart display campaign. What are two of the three inputs she must supply in order to create ...
Below is the answer and explanation for Karen owns a large online business selling antiques. She wants to create a smart display campaign. What are two of the three inputs she must supply in order to create Read article →
Below is the answer and explanation for Google display ads lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging. What are the two types of ...
Below is the answer and explanation for Google display ads lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging. What are the two types of Read article →
Below is the answer and explanation for how is using non-last-click attribution conversions useful for performance planner forecasts? How is using non-last-click attribution conversions useful for performance planner forecasts? To find growth opportunities regarding device targeting To ...
Below is the answer and explanation for how is using non-last-click attribution conversions useful for performance planner forecasts? How is using non-last-click attribution conversions useful for performance planner forecasts? To find growth opportunities regarding device targeting To Read article →
Below is the answer and explanation for what is a valid recommendation that the performance planner can provide? What is a valid recommendation that the performance planner can provide? Create alternative versions of best performing ad variations ...
Below is the answer and explanation for what is a valid recommendation that the performance planner can provide? What is a valid recommendation that the performance planner can provide? Create alternative versions of best performing ad variations Read article →
Below is the answer and explanation for what can the performance planner assist you with? What can the performance planner assist you with? To create an optimized copy of your existing campaign, so that it can be ...
Below is the answer and explanation for what can the performance planner assist you with? What can the performance planner assist you with? To create an optimized copy of your existing campaign, so that it can be Read article →
Below is the answer and explanation for using the performance planner on a monthly basis allows you to optimize which two aspects of an account? Using the performance planner on a monthly basis allows you to optimize ...
Below is the answer and explanation for using the performance planner on a monthly basis allows you to optimize which two aspects of an account? Using the performance planner on a monthly basis allows you to optimize Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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