CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display ...
CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display Read article →
Below is the answer and explanation for which type of influencer might be primarily behind the scenes in your marketing campaign? Which type of influencer might be primarily behind the scenes in your marketing campaign? Micro-influencers. Celebrity. ...
Below is the answer and explanation for which type of influencer might be primarily behind the scenes in your marketing campaign? Which type of influencer might be primarily behind the scenes in your marketing campaign? Micro-influencers. Celebrity. Read article →
Below is the answer and explanation for what’s the difference between first-party cookies and third-party cookies? What’s the difference between first-party cookies and third-party cookies? First-party cookies are generated by visiting any website, third-party cookies are generated ...
Below is the answer and explanation for what’s the difference between first-party cookies and third-party cookies? What’s the difference between first-party cookies and third-party cookies? First-party cookies are generated by visiting any website, third-party cookies are generated Read article →
Below is the answer and explanation for when should you report on your marketing campaign performance? When should you report on your marketing campaign performance? Before a campaign. After a campaign. Throughout a campaign. ✅ Never. Correct ...
Below is the answer and explanation for when should you report on your marketing campaign performance? When should you report on your marketing campaign performance? Before a campaign. After a campaign. Throughout a campaign. ✅ Never. Correct Read article →
Below is the answer and explanation for what is the most important thing to consider when optimising a search engine marketing campaign? What is the most important thing to consider when optimising a search engine marketing campaign? ...
Below is the answer and explanation for what is the most important thing to consider when optimising a search engine marketing campaign? What is the most important thing to consider when optimising a search engine marketing campaign? Read article →
Below is the answer and explanation for when running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site? When running a search engine marketing campaign, what goal ...
Below is the answer and explanation for when running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site? When running a search engine marketing campaign, what goal Read article →
Below is the answer and explanation for fill in the blank: actionable insights can be described as explaining the of an online marketing campaign. Fill in the blank: actionable insights can be described as explaining the of ...
Below is the answer and explanation for fill in the blank: actionable insights can be described as explaining the of an online marketing campaign. Fill in the blank: actionable insights can be described as explaining the of Read article →
Below is the answer and explanation for which of the following is an accurate definition of what a content marketing campaign involves? Which of the following is an accurate definition of what a content marketing campaign involves? ...
Below is the answer and explanation for which of the following is an accurate definition of what a content marketing campaign involves? Which of the following is an accurate definition of what a content marketing campaign involves? Read article →
Below is the answer and explanation for which of the following goals can you achieve for your marketing campaign by using automated bidding? Which of the following goals can you achieve for your marketing campaign by using ...
Below is the answer and explanation for which of the following goals can you achieve for your marketing campaign by using automated bidding? Which of the following goals can you achieve for your marketing campaign by using Read article →
Below is the answer and explanation for an advertiser creates a display ad with the ad gallery. The ad does not show properly for all of the sizes that the advertiser wishes to use. An advertiser creates ...
Below is the answer and explanation for an advertiser creates a display ad with the ad gallery. The ad does not show properly for all of the sizes that the advertiser wishes to use. An advertiser creates Read article →
Below is the answer and explanation for a ready lightbox ad can contain: A Ready lightbox ad can contain: A video and images. ✅ Adult-oriented content. A 3-D game. Just text with no image. Correct answer A ...
Below is the answer and explanation for a ready lightbox ad can contain: A Ready lightbox ad can contain: A video and images. ✅ Adult-oriented content. A 3-D game. Just text with no image. Correct answer A Read article →
Below is the answer and explanation for when creating a display ad, ad gallery lets you: When creating a display ad, ad gallery lets you: Automatically create a display ad from existing ad text. Extend a display ...
Below is the answer and explanation for when creating a display ad, ad gallery lets you: When creating a display ad, ad gallery lets you: Automatically create a display ad from existing ad text. Extend a display Read article →
Below is the answer and explanation for which automatically optimizes both targeting and bidding based on conversion history to help find additional conversions for display network campaigns? Which automatically optimizes both targeting and bidding based on conversion ...
Below is the answer and explanation for which automatically optimizes both targeting and bidding based on conversion history to help find additional conversions for display network campaigns? Which automatically optimizes both targeting and bidding based on conversion Read article →
Below is the answer and explanation for an ad’s quality score on the Google display network will affect: An ad’s quality score on the Google display network will affect: The quality scores for the keywords in that ...
Below is the answer and explanation for an ad’s quality score on the Google display network will affect: An ad’s quality score on the Google display network will affect: The quality scores for the keywords in that Read article →
Below is the answer and explanation for in order to use conversion optimizer, an advertiser must: In order to use conversion optimizer, an advertiser must: Have a certain number of conversions in the previous 30 days. ✅ ...
Below is the answer and explanation for in order to use conversion optimizer, an advertiser must: In order to use conversion optimizer, an advertiser must: Have a certain number of conversions in the previous 30 days. ✅ Read article →
Below is the answer and explanation for which would contribute to a higher quality score for a display ad? Which would contribute to a higher quality score for a display ad? High maximum cost-per-clicks (CPCs). Fast landing ...
Below is the answer and explanation for which would contribute to a higher quality score for a display ad? Which would contribute to a higher quality score for a display ad? High maximum cost-per-clicks (CPCs). Fast landing Read article →
Below is the answer and explanation for what’s something you can do in ad gallery to enhance a dynamic display ad? What’s something you can do in ad gallery to enhance a dynamic display ad? Add a ...
Below is the answer and explanation for what’s something you can do in ad gallery to enhance a dynamic display ad? What’s something you can do in ad gallery to enhance a dynamic display ad? Add a Read article →
Below is the answer and explanation for when an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, quality score: When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own ...
Below is the answer and explanation for when an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, quality score: When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own Read article →
Below is the answer and explanation for if you’re considering a display network campaign and want to estimate the reach of different targeting options, you’d use. If you’re considering a display network campaign and want to estimate ...
Below is the answer and explanation for if you’re considering a display network campaign and want to estimate the reach of different targeting options, you’d use. If you’re considering a display network campaign and want to estimate Read article →
Below is the answer and explanation for the ad gallery allows advertisers to: The ad gallery allows advertisers to: Download and edit display ads created by third party developers. Edit and manipulate images and video footage to ...
Below is the answer and explanation for the ad gallery allows advertisers to: The ad gallery allows advertisers to: Download and edit display ads created by third party developers. Edit and manipulate images and video footage to Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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