Fraud has been a persistent issue throughout history, evolving with the advancement of technology, globalization, and the rise of complex financial systems. Today, fraud affects individuals, businesses, and governments alike, ...
Fraud has been a persistent issue throughout history, evolving with the advancement of technology, globalization, and the rise of complex financial systems. Today, fraud affects individuals, businesses, and governments alike, Read article →
Mobile malware is harmful software designed to infiltrate mobile phones and tablets through ads or apps. Its purposes include stealing sensitive data, misusing device functions, holding the device for ransom, ...
Mobile malware is harmful software designed to infiltrate mobile phones and tablets through ads or apps. Its purposes include stealing sensitive data, misusing device functions, holding the device for ransom, Read article →
Google Analytics 4 (GA4), previously known as App + Web properties, is the latest upgrade to Google's renowned web analytics service. Often heralded as the "analytics of the future," GA4 ...
Google Analytics 4 (GA4), previously known as App + Web properties, is the latest upgrade to Google's renowned web analytics service. Often heralded as the "analytics of the future," GA4 Read article →
There are several free tools that can read data from PDFs and images and extract the text, which can then be edited or copied to another document. Here are some ...
There are several free tools that can read data from PDFs and images and extract the text, which can then be edited or copied to another document. Here are some Read article →
A Python script has been developed to generate multiple WordPress posts using AI-generated content from ChatGPT, fed from a CSV list of prompts. This script utilizes two APIs for content ...
A Python script has been developed to generate multiple WordPress posts using AI-generated content from ChatGPT, fed from a CSV list of prompts. This script utilizes two APIs for content Read article →
Below is the answer and explanation for fill in the blank: automated bidding is powered by. Fill in the blank: automated bidding is powered by. HTTP cookies. Virtual reality. Machine learning. ✅ Ad tracking. Correct answer Machine ...
Below is the answer and explanation for fill in the blank: automated bidding is powered by. Fill in the blank: automated bidding is powered by. HTTP cookies. Virtual reality. Machine learning. ✅ Ad tracking. Correct answer Machine Read article →
Below is the answer and explanation for why doesn’t machine learning happen immediately after starting a Google app campaign? Why doesn’t machine learning happen immediately after starting a Google app campaign? The system starts by learning from ...
Below is the answer and explanation for why doesn’t machine learning happen immediately after starting a Google app campaign? Why doesn’t machine learning happen immediately after starting a Google app campaign? The system starts by learning from Read article →
Below is the answer and explanation for Sally’s historically spent a lot of time in Google ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning ...
Below is the answer and explanation for Sally’s historically spent a lot of time in Google ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning Read article →
Below is the answer and explanation for Trina is using automated bidding as part of her Google ads search bidding strategy. Why might she prefer automated bidding? Trina is using automated bidding as part of her Google ...
Below is the answer and explanation for Trina is using automated bidding as part of her Google ads search bidding strategy. Why might she prefer automated bidding? Trina is using automated bidding as part of her Google Read article →
Below is the answer and explanation for automated bidding does the heavy lifting for advertisers on Google ads. What does automated bidding use to set the right bid for every auction? Automated bidding does the heavy lifting ...
Below is the answer and explanation for automated bidding does the heavy lifting for advertisers on Google ads. What does automated bidding use to set the right bid for every auction? Automated bidding does the heavy lifting Read article →
Below is the answer and explanation for what two things are marketers realizing as machine learning becomes more widely used? Machine learning is a key component in building relationships with clients. Automated campaigns outperform humans when it ...
Below is the answer and explanation for what two things are marketers realizing as machine learning becomes more widely used? Machine learning is a key component in building relationships with clients. Automated campaigns outperform humans when it Read article →
Below is the answer and explanation for what drives impact at scale for Google app campaigns? What drives impact at scale for Google app campaigns? A Google-designated team. Third-party support from Google partners. The YouTube video network. ...
Below is the answer and explanation for what drives impact at scale for Google app campaigns? What drives impact at scale for Google app campaigns? A Google-designated team. Third-party support from Google partners. The YouTube video network. Read article →
Below is the answer and explanation for what kind of positive impact will machine learning have on the advertising industry? What kind of positive impact will machine learning have on the advertising industry? Machine learning creates company ...
Below is the answer and explanation for what kind of positive impact will machine learning have on the advertising industry? What kind of positive impact will machine learning have on the advertising industry? Machine learning creates company Read article →
Below is the answer and explanation for which three skills do marketers bring to the table when working with machine learning? Which three skills do marketers bring to the table when working with machine learning? Efficiency Scale ...
Below is the answer and explanation for which three skills do marketers bring to the table when working with machine learning? Which three skills do marketers bring to the table when working with machine learning? Efficiency Scale Read article →
Below is the answer and explanation for Betty’s manager is wondering why she needs to spend time on her new Google app campaign, since machine learning helps to automate a significant amount of the campaign. What are three ...
Below is the answer and explanation for Betty’s manager is wondering why she needs to spend time on her new Google app campaign, since machine learning helps to automate a significant amount of the campaign. What are three Read article →
Below is the answer and explanation for Tina’s an experienced account manager who enjoys overseeing the details of her Google ads campaigns. She struggles with leaving the majority of campaign management to machine learning in app campaigns. ...
Below is the answer and explanation for Tina’s an experienced account manager who enjoys overseeing the details of her Google ads campaigns. She struggles with leaving the majority of campaign management to machine learning in app campaigns. Read article →
Below is the answer and explanation for machine learning automates much of a Google app campaign once it’s live. What’s one reason marketers should still be involved in the campaign after it’s launched? Machine learning automates much ...
Below is the answer and explanation for machine learning automates much of a Google app campaign once it’s live. What’s one reason marketers should still be involved in the campaign after it’s launched? Machine learning automates much Read article →
Below is the answer and explanation for you can leverage Google ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? You can leverage Google ads’ ...
Below is the answer and explanation for you can leverage Google ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? You can leverage Google ads’ Read article →
Below is the answer and explanation for automated bidding does the heavy lifting for advertisers on Google ads. What does automated bidding use to set the right bid for every auction? Automated bidding does the heavy lifting ...
Below is the answer and explanation for automated bidding does the heavy lifting for advertisers on Google ads. What does automated bidding use to set the right bid for every auction? Automated bidding does the heavy lifting Read article →
Below is the answer and explanation for the customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? The customer journey has become more complex, ...
Below is the answer and explanation for the customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? The customer journey has become more complex, Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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