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CTR – what is click through rate and how is it calculated?

Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's ...

Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's Read article

Inbound Links

Definition: A link belonging to a website external to your website. Information: Visitors are directed to your website through inbound links. Usually, this bodes well for marketers. Most of the websites try their best to obtain the ...

Definition: A link belonging to a website external to your website. Information: Visitors are directed to your website through inbound links. Usually, this bodes well for marketers. Most of the websites try their best to obtain the Read article

Deep Linking

Definition: It links to a web page instead of linking to the home page of any site. Information: Due to the commercialization of the internet, deep linking has recently become slightly controversial. A prime advantage of the ...

Definition: It links to a web page instead of linking to the home page of any site. Information: Due to the commercialization of the internet, deep linking has recently become slightly controversial. A prime advantage of the Read article