Below is the answer and explanation for scenario: You work for H.Bloom, a flower delivery company. You are running a paid search ad for the keyword “flower delivery” that directs to the landing page below. The goal ...
Below is the answer and explanation for scenario: You work for H.Bloom, a flower delivery company. You are running a paid search ad for the keyword “flower delivery” that directs to the landing page below. The goal Read article →
Below is the answer and explanation for which of the following is an example of a video in the delight stage? Which of the following is an example of a video in the delight stage? A promotional ...
Below is the answer and explanation for which of the following is an example of a video in the delight stage? Which of the following is an example of a video in the delight stage? A promotional Read article →
Below is the answer and explanation for what is the main purpose of a landing page? What is the main purpose of a landing page? To capture a visitor’s information via a form. ✅ To deliver an ...
Below is the answer and explanation for what is the main purpose of a landing page? What is the main purpose of a landing page? To capture a visitor’s information via a form. ✅ To deliver an Read article →
Below is the answer and explanation for conversion optimizer works by: Conversion optimizer works by: A/B testing your landing page for higher conversion rates. Automatically adjusting bids keywords as well as other dimensions in a campaign. ✅ ...
Below is the answer and explanation for conversion optimizer works by: Conversion optimizer works by: A/B testing your landing page for higher conversion rates. Automatically adjusting bids keywords as well as other dimensions in a campaign. ✅ Read article →
Below is the answer and explanation for integration between Google analytics and on page SEO checker allows you to… Integration between Google analytics and on page SEO checker allows you to… Find new UX ideas. ✅ Find ...
Below is the answer and explanation for integration between Google analytics and on page SEO checker allows you to… Integration between Google analytics and on page SEO checker allows you to… Find new UX ideas. ✅ Find Read article →
Below is the answer and explanation for what is a pop-up form? What is a pop-up form? A dynamic form that acts as CTA, landing page, and thank you page, all-in-one. ✅ A bot programmed to chat ...
Below is the answer and explanation for what is a pop-up form? What is a pop-up form? A dynamic form that acts as CTA, landing page, and thank you page, all-in-one. ✅ A bot programmed to chat Read article →
Below is the answer and explanation for how should remarketing lists be segmented? Choose two options. How should remarketing lists be segmented? Choose two options. Number of visitors to your landing page. Value of the users on ...
Below is the answer and explanation for how should remarketing lists be segmented? Choose two options. How should remarketing lists be segmented? Choose two options. Number of visitors to your landing page. Value of the users on Read article →
Below is the answer and explanation for you’re trying to calculate the conversion rate on one of your forms. 600 people visited your landing page, but only 50 visitors submitted the form. What is the conversion rate ...
Below is the answer and explanation for you’re trying to calculate the conversion rate on one of your forms. 600 people visited your landing page, but only 50 visitors submitted the form. What is the conversion rate Read article →
Below is the answer and explanation for true or false? an effective conversion path must include a landing page. True or false? an effective conversion path must include a landing page. True. False. ✅ Correct answer False. ...
Below is the answer and explanation for true or false? an effective conversion path must include a landing page. True or false? an effective conversion path must include a landing page. True. False. ✅ Correct answer False. Read article →
Below is the answer and explanation for you’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality? You’re trying to ...
Below is the answer and explanation for you’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality? You’re trying to Read article →
Below is the answer and explanation for you want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more ...
Below is the answer and explanation for you want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more Read article →
Below is the answer and explanation for what’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad? What’s the easiest way to evaluate if one version ...
Below is the answer and explanation for what’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad? What’s the easiest way to evaluate if one version Read article →
Below is the answer and explanation for you might analyze exact match impression share data to get an idea of: You might analyze exact match impression share data to get an idea of: The percentage of eligible ...
Below is the answer and explanation for you might analyze exact match impression share data to get an idea of: You might analyze exact match impression share data to get an idea of: The percentage of eligible Read article →
Below is the answer and explanation for a successful Google ads text ad: A successful Google ads text ad: Has a wrapping headline and at least 2 paragraphs of text. Ties the call-to-action to the landing page. ✅ ...
Below is the answer and explanation for a successful Google ads text ad: A successful Google ads text ad: Has a wrapping headline and at least 2 paragraphs of text. Ties the call-to-action to the landing page. ✅ Read article →
Below is the answer and explanation for which is a best practice for optimizing a landing page for Google ads? Which is a best practice for optimizing a landing page for Google ads? Several links to related ...
Below is the answer and explanation for which is a best practice for optimizing a landing page for Google ads? Which is a best practice for optimizing a landing page for Google ads? Several links to related Read article →
Below is the answer and explanation for your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate? Your client’s campaign is getting a ...
Below is the answer and explanation for your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate? Your client’s campaign is getting a Read article →
Below is the answer and explanation for you can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by: You can win a higher ad position in the auction with a lower ...
Below is the answer and explanation for you can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by: You can win a higher ad position in the auction with a lower Read article →
Below is the answer and explanation for in addition to how much the advertiser will pay, which two factors are decided by the Ad words auction? In addition to how much the advertiser will pay, which two ...
Below is the answer and explanation for in addition to how much the advertiser will pay, which two factors are decided by the Ad words auction? In addition to how much the advertiser will pay, which two Read article →
Below is the answer and explanation for you’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on? You’d like to improve ...
Below is the answer and explanation for you’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on? You’d like to improve Read article →
Below is the answer and explanation for when creating a text ad for the search network, advertisers will need to include three distinct components. These include the headline and the URL. What else must the advertiser include? ...
Below is the answer and explanation for when creating a text ad for the search network, advertisers will need to include three distinct components. These include the headline and the URL. What else must the advertiser include? Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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