Let's start with the general A/B testing definition. A/B testing, also known as split testing or bucket testing, is a method of comparing two versions of content to determine which ...
Let's start with the general A/B testing definition. A/B testing, also known as split testing or bucket testing, is a method of comparing two versions of content to determine which Read article →
Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium ...
Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium Read article →
Below is the answer and explanation for you’re working on a Google search ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on ...
Below is the answer and explanation for you’re working on a Google search ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on Read article →
Definition: It is a marketing research technique in which different parameters are altered, and the resultant approaches are evaluated to enhance the efficiency of the ultimate marketing approach. Information: It is with a control or starting marketing ...
Definition: It is a marketing research technique in which different parameters are altered, and the resultant approaches are evaluated to enhance the efficiency of the ultimate marketing approach. Information: It is with a control or starting marketing Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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