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Keyword Research

Private marketplace (PMP) – what is private marketplace and what is PMP used for?

Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium ...

Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium Read article

What is the difference between CPM (cost per mile) and CPT (cost per thousand) metrics?

CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display ...

CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display Read article

What’s the first step in the search engine optimisation process for your website?

Below is the answer and explanation for what’s the first step in the search engine optimisation process for your website? What’s the first step in the search engine optimisation process for your website? Off-site optimisation. Keyword research. ...

Below is the answer and explanation for what’s the first step in the search engine optimisation process for your website? What’s the first step in the search engine optimisation process for your website? Off-site optimisation. Keyword research. Read article

When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?

Below is the answer and explanation for when looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list? ...

Below is the answer and explanation for when looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list? Read article

What should be the first step of a structured SEO plan?

Below is the answer and explanation for what should be the first step of a structured SEO plan? What should be the first step of a structured SEO plan? Identifying your ad budget. Buying an analytics software. ...

Below is the answer and explanation for what should be the first step of a structured SEO plan? What should be the first step of a structured SEO plan? Identifying your ad budget. Buying an analytics software. Read article

Keyword Research

Definition: The exploration of keywords relevant to one’s website and their evaluation regarding which ones are capable of yielding the highest ROI (return on investment) Information: Three prime steps make up the keyword research regime: Discovery: Looking ...

Definition: The exploration of keywords relevant to one’s website and their evaluation regarding which ones are capable of yielding the highest ROI (return on investment) Information: Three prime steps make up the keyword research regime: Discovery: Looking Read article

Search Retargeting

Definition: When the ads that the visitors see are based on their search history. Information: By using the visitor’s search history, advertisers can connect with untapped markets to predict his/her interest. For instance, if a search engine ...

Definition: When the ads that the visitors see are based on their search history. Information: By using the visitor’s search history, advertisers can connect with untapped markets to predict his/her interest. For instance, if a search engine Read article