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Keyword optimization

Private marketplace (PMP) – what is private marketplace and what is PMP used for?

Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium ...

Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium Read article

Keyword Research

Definition: The exploration of keywords relevant to one’s website and their evaluation regarding which ones are capable of yielding the highest ROI (return on investment) Information: Three prime steps make up the keyword research regime: Discovery: Looking ...

Definition: The exploration of keywords relevant to one’s website and their evaluation regarding which ones are capable of yielding the highest ROI (return on investment) Information: Three prime steps make up the keyword research regime: Discovery: Looking Read article