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inventory

Preferred deals – what is it?

A preferred deal, also referred to as programmatic non-guaranteed, involves an agreement between a publisher (seller) and an advertiser (buyer) granting the advertiser preferential access to inventory. In this arrangement, ...

A preferred deal, also referred to as programmatic non-guaranteed, involves an agreement between a publisher (seller) and an advertiser (buyer) granting the advertiser preferential access to inventory. In this arrangement, Read article

When a “plan” is executed in Planning, what information is pushed to Campaign Manager?

Below is the answer and explanation for when a “plan” is executed in planning, what information is pushed to campaign manager? When a “plan” is executed in planning, what information is pushed to campaign manager? A dynamic ...

Below is the answer and explanation for when a “plan” is executed in planning, what information is pushed to campaign manager? When a “plan” is executed in planning, what information is pushed to campaign manager? A dynamic Read article