Below is the answer and explanation for scenario: you want to target an audience that visits popular marketing websites, such as marketing land and ad age. Which targeting strategy should you use? Scenario: you want to target ...
Below is the answer and explanation for scenario: you want to target an audience that visits popular marketing websites, such as marketing land and ad age. Which targeting strategy should you use? Scenario: you want to target Read article →
Below is the answer and explanation for what’s the difference between first-party cookies and third-party cookies? What’s the difference between first-party cookies and third-party cookies? First-party cookies are generated by visiting any website, third-party cookies are generated ...
Below is the answer and explanation for what’s the difference between first-party cookies and third-party cookies? What’s the difference between first-party cookies and third-party cookies? First-party cookies are generated by visiting any website, third-party cookies are generated Read article →
Below is the answer and explanation for a Facebook custom audience is based on: A Facebook custom audience is based on: The number of connections a person has on Facebook. New people who share the characteristics of ...
Below is the answer and explanation for a Facebook custom audience is based on: A Facebook custom audience is based on: The number of connections a person has on Facebook. New people who share the characteristics of Read article →
Below is the answer and explanation for based on the data below, what is the return on ad spend (ROAS) for the campaign? Based on the data below, what is the return on ad spend (ROAS) for ...
Below is the answer and explanation for based on the data below, what is the return on ad spend (ROAS) for the campaign? Based on the data below, what is the return on ad spend (ROAS) for Read article →
Below is the answer and explanation for what does it mean to have an inbound approach to doing business? What does it mean to have an inbound approach to doing business? Your business only runs ads that ...
Below is the answer and explanation for what does it mean to have an inbound approach to doing business? What does it mean to have an inbound approach to doing business? Your business only runs ads that Read article →
Below is the answer and explanation for which ad types are available on social media platforms? Select all that apply. Which ad types are available on social media platforms? Select all that apply. Lead ads. ✅ Message ...
Below is the answer and explanation for which ad types are available on social media platforms? Select all that apply. Which ad types are available on social media platforms? Select all that apply. Lead ads. ✅ Message Read article →
Below is the answer and explanation forased on the data below, which is the most effective advertising campaign? Based on the data below, which is the most effective advertising campaign? Campaign 1 because it has a greater ...
Below is the answer and explanation forased on the data below, which is the most effective advertising campaign? Based on the data below, which is the most effective advertising campaign? Campaign 1 because it has a greater Read article →
Below is the answer and explanation for scenario: Kyle is in a new role and looking to upskill, so he goes to Google to do some research. He finds a search engine listing that piques his interest ...
Below is the answer and explanation for scenario: Kyle is in a new role and looking to upskill, so he goes to Google to do some research. He finds a search engine listing that piques his interest Read article →
Below is the answer and explanation for a Facebook core audience is based on: A Facebook core audience is based on: Location, demographics, interests, behavior, and connections. ✅ The number of years a person has been on ...
Below is the answer and explanation for a Facebook core audience is based on: A Facebook core audience is based on: Location, demographics, interests, behavior, and connections. ✅ The number of years a person has been on Read article →
Below is the answer and explanation for based on the data below, which is the most effective advertising campaign? Based on the data below, which is the most effective advertising campaign? Campaign 1 because it drove more ...
Below is the answer and explanation for based on the data below, which is the most effective advertising campaign? Based on the data below, which is the most effective advertising campaign? Campaign 1 because it drove more Read article →
Below is the answer and explanation for the inbound methodology is meant to support which business functions? The inbound methodology is meant to support which business functions? Marketing. Sales. Service. A and B. All of the above. ...
Below is the answer and explanation for the inbound methodology is meant to support which business functions? The inbound methodology is meant to support which business functions? Marketing. Sales. Service. A and B. All of the above. Read article →
Below is the answer and explanation for what are best practices for optimizing your conversion path? Select all that apply. What are best practices for optimizing your conversion path? Select all that apply. Align your ad creative ...
Below is the answer and explanation for what are best practices for optimizing your conversion path? Select all that apply. What are best practices for optimizing your conversion path? Select all that apply. Align your ad creative Read article →
Below is the answer and explanation for scenario: you want to run an A/B test for an ad campaign. Which of the following are examples of what you could experiment with? Scenario: you want to run an ...
Below is the answer and explanation for scenario: you want to run an A/B test for an ad campaign. Which of the following are examples of what you could experiment with? Scenario: you want to run an Read article →
Below is the answer and explanation for what is conversion rate optimization (CRO)? What is conversion rate optimization (CRO)? A metric used to quantify the number of digital views or engagements of a piece of content, usually ...
Below is the answer and explanation for what is conversion rate optimization (CRO)? What is conversion rate optimization (CRO)? A metric used to quantify the number of digital views or engagements of a piece of content, usually Read article →
Below is the answer and explanation for in what order should the steps to conduct a marketing experiment be completed? In what order should the steps to conduct a marketing experiment be completed? Make a hypothesis, collect ...
Below is the answer and explanation for in what order should the steps to conduct a marketing experiment be completed? In what order should the steps to conduct a marketing experiment be completed? Make a hypothesis, collect Read article →
Below is the answer and explanation for from top to bottom, what should your search account structure hierarchy look like? From top to bottom, what should your search account structure hierarchy look like? Campaigns, ad groups, keywords. ...
Below is the answer and explanation for from top to bottom, what should your search account structure hierarchy look like? From top to bottom, what should your search account structure hierarchy look like? Campaigns, ad groups, keywords. Read article →
Below is the answer and explanation for following the rule of thirds helps you: Following the rule of thirds helps you: Draw attention to the most important elements of your ad creative. ✅ Make your ad creative ...
Below is the answer and explanation for following the rule of thirds helps you: Following the rule of thirds helps you: Draw attention to the most important elements of your ad creative. ✅ Make your ad creative Read article →
Below is the answer and explanation for if you want to know which marketing effort is attracting people to your brand, which attribution model should you use? If you want to know which marketing effort is attracting ...
Below is the answer and explanation for if you want to know which marketing effort is attracting people to your brand, which attribution model should you use? If you want to know which marketing effort is attracting Read article →
Below is the answer and explanation for true or false: quality score is an algorithm that scores each of your search ads on spelling and grammar. True or false: quality score is an algorithm that scores each ...
Below is the answer and explanation for true or false: quality score is an algorithm that scores each of your search ads on spelling and grammar. True or false: quality score is an algorithm that scores each Read article →
Below is the answer and explanation for true or false: the rule of thirds is the process of dividing an image into thirds, using two horizontal lines and two vertical lines, and positioning the most important elements ...
Below is the answer and explanation for true or false: the rule of thirds is the process of dividing an image into thirds, using two horizontal lines and two vertical lines, and positioning the most important elements Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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