Below is the answer and explanation for the question nadia’s client is concerned about losing their presence in customer living rooms. Nadia knows YouTube would be an excellent solution for the client’s problem. What’s a compelling reason ...
Below is the answer and explanation for the question nadia’s client is concerned about losing their presence in customer living rooms. Nadia knows YouTube would be an excellent solution for the client’s problem. What’s a compelling reason Read article →
Below is the answer and explanation for the question in the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for? In ...
Below is the answer and explanation for the question in the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for? In Read article →
Below is the answer and explanation for the question Which YouTube analytics report can give you the average view duration for all of the videos on your brand’s channel? Which YouTube analytics report can give you the ...
Below is the answer and explanation for the question Which YouTube analytics report can give you the average view duration for all of the videos on your brand’s channel? Which YouTube analytics report can give you the Read article →
Below is the answer and explanation for the question Ajay’s meeting with a client who’s considering YouTube advertising. The client wants to better understand why users choose YouTube. Ajay shares information on YouTube’s extensive reach and the ...
Below is the answer and explanation for the question Ajay’s meeting with a client who’s considering YouTube advertising. The client wants to better understand why users choose YouTube. Ajay shares information on YouTube’s extensive reach and the Read article →
Below is the answer and explanation for the question how can Google’s In-market audience signals help an advertiser connect with their target audience? How can Google’s In-market audience signals help an advertiser connect with their target audience? ...
Below is the answer and explanation for the question how can Google’s In-market audience signals help an advertiser connect with their target audience? How can Google’s In-market audience signals help an advertiser connect with their target audience? Read article →
Below is the answer and explanation for the question what information can YouTube analytics provide about where people are watching your videos? What information can YouTube analytics provide about where people are watching your videos? Engagement and ...
Below is the answer and explanation for the question what information can YouTube analytics provide about where people are watching your videos? What information can YouTube analytics provide about where people are watching your videos? Engagement and Read article →
Below is the answer and explanation for the question which one of Google’s data-driven tools is part of Google analytics solutions? Which one of Google’s data-driven tools is part of Google analytics solutions? Google trends Google video ...
Below is the answer and explanation for the question which one of Google’s data-driven tools is part of Google analytics solutions? Which one of Google’s data-driven tools is part of Google analytics solutions? Google trends Google video Read article →
Below is the answer and explanation for the question of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it? Of ...
Below is the answer and explanation for the question of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it? Of Read article →
Below is the answer and explanation for the question Mira explained to a new client how YouTube can help brands reach the most attractive customers and prospects by helping them tap into real-time data and powerful signals ...
Below is the answer and explanation for the question Mira explained to a new client how YouTube can help brands reach the most attractive customers and prospects by helping them tap into real-time data and powerful signals Read article →
Below is the answer for the question when your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description. When your goal is driving ...
Below is the answer for the question when your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description. When your goal is driving Read article →
Below is the answer and explanation for the question what are the three key reasons advertisers choose YouTube to help build their brands? What are the three key reasons advertisers choose YouTube to help build their brands? ...
Below is the answer and explanation for the question what are the three key reasons advertisers choose YouTube to help build their brands? What are the three key reasons advertisers choose YouTube to help build their brands? Read article →
Below is the answer and explanation for the question which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase? Which of YouTube’s ad formats target ...
Below is the answer and explanation for the question which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase? Which of YouTube’s ad formats target Read article →
Below is the answer and explanation for the question which marketer would be an ideal client for TrueView for action? Which marketer would be an ideal client for TrueView for action? A business that wants to ensure ...
Below is the answer and explanation for the question which marketer would be an ideal client for TrueView for action? Which marketer would be an ideal client for TrueView for action? A business that wants to ensure Read article →
Below is the answer and explanation for the question Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, ...
Below is the answer and explanation for the question Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, Read article →
Below is the answer and explanation for the question Janine recommends using a customer match audience on YouTube so a client can reach existing customers. Where does Janine upload customer information, such as e-mail addresses, to start ...
Below is the answer and explanation for the question Janine recommends using a customer match audience on YouTube so a client can reach existing customers. Where does Janine upload customer information, such as e-mail addresses, to start Read article →
Below is the answer and explanation for the question a YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by smart bidding with intent-rich audiences ...
Below is the answer and explanation for the question a YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by smart bidding with intent-rich audiences Read article →
Below is the answer and explanation for the question what report should you produce in YouTube analytics to see where viewers found your brand’s content? What report should you produce in YouTube analytics to see where viewers ...
Below is the answer and explanation for the question what report should you produce in YouTube analytics to see where viewers found your brand’s content? What report should you produce in YouTube analytics to see where viewers Read article →
Below is the answer and explanation for the question Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ...
Below is the answer and explanation for the question Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of Read article →
Below is the answer and explanation for the question of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget? Of the ...
Below is the answer and explanation for the question of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget? Of the Read article →
Below is the answer and explanation for the question which video format is available on Google video partners? Which video format is available on Google video partners? TrueView discovery Video masthead YouTube home feed TrueView in-stream and TrueView for ...
Below is the answer and explanation for the question which video format is available on Google video partners? Which video format is available on Google video partners? TrueView discovery Video masthead YouTube home feed TrueView in-stream and TrueView for Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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