Below is the answer and explanation for Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not ...
Below is the answer and explanation for Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not Read article →
Below is the answer and explanation for in addition to how much the advertiser will pay, which two factors are decided by the Ad words auction? In addition to how much the advertiser will pay, which two ...
Below is the answer and explanation for in addition to how much the advertiser will pay, which two factors are decided by the Ad words auction? In addition to how much the advertiser will pay, which two Read article →
Below is the answer and explanation for match each ad extension with the benefit it brings to a user’s ad experience. Match each ad extension with the benefit it brings to a user’s ad experience. Structured snippet ...
Below is the answer and explanation for match each ad extension with the benefit it brings to a user’s ad experience. Match each ad extension with the benefit it brings to a user’s ad experience. Structured snippet Read article →
Below is the answer and explanation for which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? Which two metrics help show you how ...
Below is the answer and explanation for which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? Which two metrics help show you how Read article →
Below is the answer and explanation for which dynamic search ads option allows an advertiser to group web pages under custom labels? Which dynamic search ads option allows an advertiser to group web pages under custom labels? ...
Below is the answer and explanation for which dynamic search ads option allows an advertiser to group web pages under custom labels? Which dynamic search ads option allows an advertiser to group web pages under custom labels? Read article →
Below is the answer and explanation for an advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers? An advertiser wants to create ads that ...
Below is the answer and explanation for an advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers? An advertiser wants to create ads that Read article →
Below is the answer and explanation for an advertiser should group their campaigns by: An advertiser should group their campaigns by: Type of product or service. ✅ Number of keywords. Maximum cost-per-click (CPC) bids. Number of ad ...
Below is the answer and explanation for an advertiser should group their campaigns by: An advertiser should group their campaigns by: Type of product or service. ✅ Number of keywords. Maximum cost-per-click (CPC) bids. Number of ad Read article →
Below is the answer and explanation for it is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride ...
Below is the answer and explanation for it is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride Read article →
Below is the answer and explanation for Laverne created her first Google search campaign for her yoga school. She selects the Google search network and by default, Google search partners. Which benefit will she gain by appearing ...
Below is the answer and explanation for Laverne created her first Google search campaign for her yoga school. She selects the Google search network and by default, Google search partners. Which benefit will she gain by appearing Read article →
Below is the answer and explanation for which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices Which is the best bidding option for an advertiser who wants to ...
Below is the answer and explanation for which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices Which is the best bidding option for an advertiser who wants to Read article →
Below is the answer and explanation for Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding ...
Below is the answer and explanation for Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding Read article →
Below is the answer and explanation for Tom wants to promote his windshield repair company’s emergency service by reaching people right Tom wants to promote his windshield repair company’s emergency service by reaching people right Search network ...
Below is the answer and explanation for Tom wants to promote his windshield repair company’s emergency service by reaching people right Tom wants to promote his windshield repair company’s emergency service by reaching people right Search network Read article →
Below is the answer and explanation for what bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business? What bidding strategy should Tracy, a pizzeria owner, use to get more people ...
Below is the answer and explanation for what bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business? What bidding strategy should Tracy, a pizzeria owner, use to get more people Read article →
Below is the answer and explanation for a client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. A client who owns an online running shoe store ...
Below is the answer and explanation for a client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. A client who owns an online running shoe store Read article →
Below is the answer and explanation for you’re working on a Google search ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on ...
Below is the answer and explanation for you’re working on a Google search ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on Read article →
Below is the answer and explanation for Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her search ad groups. Why does ...
Below is the answer and explanation for Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her search ad groups. Why does Read article →
Below is the answer and explanation for what is the first step in creating an online business strategy? What is the first step in creating an online business strategy? Identifying business goals. ✅ Understanding what the competition ...
Below is the answer and explanation for what is the first step in creating an online business strategy? What is the first step in creating an online business strategy? Identifying business goals. ✅ Understanding what the competition Read article →
Below is the answer and explanation for target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history an Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and: Cost-per-acquisition (CPA) ...
Below is the answer and explanation for target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history an Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and: Cost-per-acquisition (CPA) Read article →
Below is the answer and explanation for which search audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments? Which search audience solution would assist you in ...
Below is the answer and explanation for which search audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments? Which search audience solution would assist you in Read article →
Below is the answer and explanation for your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What ...
Below is the answer and explanation for your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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