Below is the answer and explanation for an advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser: An advertiser attempts to enable target cost-per-acquisition (CPA) ...
Below is the answer and explanation for an advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser: An advertiser attempts to enable target cost-per-acquisition (CPA) Read article →
Below is the answer and explanation for what changes can you make to the display network campaign of a client who wants to drive awareness of her natural beauty brand: What changes can you make to the ...
Below is the answer and explanation for what changes can you make to the display network campaign of a client who wants to drive awareness of her natural beauty brand: What changes can you make to the Read article →
Below is the answer and explanation for how would you explain the importance of ad impressions to a client who’s concerned that her search network campaign is generating impressions but no clicks? How would you explain the ...
Below is the answer and explanation for how would you explain the importance of ad impressions to a client who’s concerned that her search network campaign is generating impressions but no clicks? How would you explain the Read article →
Below is the answer and explanation for what dynamic strategy uses a naming convention to replace numeric campaign manager IDs? What dynamic strategy uses a naming convention to replace numeric campaign manager IDs? Display & video 360 ...
Below is the answer and explanation for what dynamic strategy uses a naming convention to replace numeric campaign manager IDs? What dynamic strategy uses a naming convention to replace numeric campaign manager IDs? Display & video 360 Read article →
Below is the answer and explanation for what bidding strategy should you use to maximize the number of visitors to your website? What bidding strategy should you use to maximize the number of visitors to your website? ...
Below is the answer and explanation for what bidding strategy should you use to maximize the number of visitors to your website? What bidding strategy should you use to maximize the number of visitors to your website? Read article →
Below is the answer and explanation for according to 2015 Google trends data, which term would consumers on mobile phones be most likely to type in a search engine? According to 2015 Google trends data, which term ...
Below is the answer and explanation for according to 2015 Google trends data, which term would consumers on mobile phones be most likely to type in a search engine? According to 2015 Google trends data, which term Read article →
Below is the answer and explanation for you manager the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help ...
Below is the answer and explanation for you manager the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help Read article →
Below is the answer and explanation for your client wants to improve her ad position. What would you recommend? Your client wants to improve her ad position. What would you recommend? Improve the ad quality and increase ...
Below is the answer and explanation for your client wants to improve her ad position. What would you recommend? Your client wants to improve her ad position. What would you recommend? Improve the ad quality and increase Read article →
Below is the answer and explanation for if you’d like your ads to show on certain sites across the internet, you can add these websites as: If you’d like your ads to show on certain sites across ...
Below is the answer and explanation for if you’d like your ads to show on certain sites across the internet, you can add these websites as: If you’d like your ads to show on certain sites across Read article →
Below is the answer and explanation for how would you determine the clickthrough rate (CTR) for a client’s search ads? How would you determine the clickthrough rate (CTR) for a client’s search ads? Evaluate the number of ...
Below is the answer and explanation for how would you determine the clickthrough rate (CTR) for a client’s search ads? How would you determine the clickthrough rate (CTR) for a client’s search ads? Evaluate the number of Read article →
Below is the answer and explanation for one factor the Google ads system uses to calculate an ad’s actual cost-per-click (CPC) is the: One factor the Google ads system uses to calculate an ad’s actual cost-per-click (CPC) ...
Below is the answer and explanation for one factor the Google ads system uses to calculate an ad’s actual cost-per-click (CPC) is the: One factor the Google ads system uses to calculate an ad’s actual cost-per-click (CPC) Read article →
Below is the answer and explanation for the automated “maximize clicks” bid strategy attempts to get advertisers the most: The automated “maximize clicks” bid strategy attempts to get advertisers the most: Clicks for their daily budget. ✅ ...
Below is the answer and explanation for the automated “maximize clicks” bid strategy attempts to get advertisers the most: The automated “maximize clicks” bid strategy attempts to get advertisers the most: Clicks for their daily budget. ✅ Read article →
Below is the answer and explanation for why would an advertiser use site links? Why would an advertiser use site links? To showcase customer reviews with high-quality survey data. To let customers click a button to call ...
Below is the answer and explanation for why would an advertiser use site links? Why would an advertiser use site links? To showcase customer reviews with high-quality survey data. To let customers click a button to call Read article →
Below is the answer and explanation for you have a budget of £75 per day for your client’s search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1. You have a budget ...
Below is the answer and explanation for you have a budget of £75 per day for your client’s search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1. You have a budget Read article →
Below is the answer and explanation for your client’s product costs £50 to produce, and it sells for £150. She’s sold 10 units and spent £700 on her Google ads campaign. Your client’s product costs £50 to ...
Below is the answer and explanation for your client’s product costs £50 to produce, and it sells for £150. She’s sold 10 units and spent £700 on her Google ads campaign. Your client’s product costs £50 to Read article →
Below is the answer and explanation for if your campaign’s daily budget is £20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic? If your campaign’s ...
Below is the answer and explanation for if your campaign’s daily budget is £20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic? If your campaign’s Read article →
Below is the answer and explanation for Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him? ...
Below is the answer and explanation for Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him? Read article →
Below is the and explanation for the keyword insertion code in an ad’s headline is “buy {keyword:books}.” The ad appears when someone searches on “flower books”. The keyword insertion code in an ad’s headline is “buy {keyword:books}.” ...
Below is the and explanation for the keyword insertion code in an ad’s headline is “buy {keyword:books}.” The ad appears when someone searches on “flower books”. The keyword insertion code in an ad’s headline is “buy {keyword:books}.” Read article →
Below is the answer and explanation for which ad extension would you use for an advertiser who has a chain of restaurants? Which ad extension would you use for an advertiser who has a chain of restaurants? ...
Below is the answer and explanation for which ad extension would you use for an advertiser who has a chain of restaurants? Which ad extension would you use for an advertiser who has a chain of restaurants? Read article →
Below is the answer and explanation for a successful Google ads text ad: A successful Google ads text ad: Has a wrapping headline and at least 2 paragraphs of text. Ties the call-to-action to the landing page. ✅ ...
Below is the answer and explanation for a successful Google ads text ad: A successful Google ads text ad: Has a wrapping headline and at least 2 paragraphs of text. Ties the call-to-action to the landing page. ✅ Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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