Below is the answer and explanation for the question which of YouTube’s awareness ad formats can use the CPD bidding approach? Which of YouTube’s awareness ad formats can use the CPD bidding approach? TrueView for reach Bumper ...
Below is the answer and explanation for the question which of YouTube’s awareness ad formats can use the CPD bidding approach? Which of YouTube’s awareness ad formats can use the CPD bidding approach? TrueView for reach Bumper Read article →
Below is the answer and explanation for the question which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action? Which storytelling method entices users with ...
Below is the answer and explanation for the question which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action? Which storytelling method entices users with Read article →
Below is the answer and explanation for the question which type of Google audience signal reaches consumers on YouTube based on their consumption habits? Which type of Google audience signal reaches consumers on YouTube based on their ...
Below is the answer and explanation for the question which type of Google audience signal reaches consumers on YouTube based on their consumption habits? Which type of Google audience signal reaches consumers on YouTube based on their Read article →
Below is the answer and explanation for the question which video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad? Which video ad sequencing framework ...
Below is the answer and explanation for the question which video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad? Which video ad sequencing framework Read article →
Below is the answer and explanation for the question Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of affinity audiences. She wants to know more about affinity audiences before committing any ...
Below is the answer and explanation for the question Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of affinity audiences. She wants to know more about affinity audiences before committing any Read article →
Below is the answer for the question to assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs. Match each recommendation with its meaning. To assist advertisers using YouTube, ...
Below is the answer for the question to assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs. Match each recommendation with its meaning. To assist advertisers using YouTube, Read article →
Below is the answer and explanation for the question which two are ideal advertisers for custom intent audiences? (choose two.) Which two are ideal advertisers for custom intent audiences? (choose two.) Advertisers labeled enterprise with budgets that ...
Below is the answer and explanation for the question which two are ideal advertisers for custom intent audiences? (choose two.) Which two are ideal advertisers for custom intent audiences? (choose two.) Advertisers labeled enterprise with budgets that Read article →
Below is the answer and explanation for the question what counts as a view-through conversion in a TrueView for action campaign? What counts as a view-through conversion in a TrueView for action campaign? User clicks on an ...
Below is the answer and explanation for the question what counts as a view-through conversion in a TrueView for action campaign? What counts as a view-through conversion in a TrueView for action campaign? User clicks on an Read article →
Below is the answer and explanation for the question which TrueView ad format is billed on a CPM basis? Which TrueView ad format is billed on a CPM basis? TrueView in-stream TrueView for action TrueView discovery TrueView ...
Below is the answer and explanation for the question which TrueView ad format is billed on a CPM basis? Which TrueView ad format is billed on a CPM basis? TrueView in-stream TrueView for action TrueView discovery TrueView Read article →
Below is the answer and explanation for the question Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for ...
Below is the answer and explanation for the question Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for Read article →
Below is the answer and explanation for the question based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (choose two.) select all correct responses Based on ...
Below is the answer and explanation for the question based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (choose two.) select all correct responses Based on Read article →
Below is the answer and explanation for the question Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like ...
Below is the answer and explanation for the question Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like Read article →
Below is the answer and explanation for the question Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics ...
Below is the answer and explanation for the question Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics Read article →
Below is the answer and explanation for the question what’s a key benefit of TrueView in-stream? What’s a key benefit of TrueView in-stream? It helps advertisers maximize views .✅ Its billing method is based on target CPM. ...
Below is the answer and explanation for the question what’s a key benefit of TrueView in-stream? What’s a key benefit of TrueView in-stream? It helps advertisers maximize views .✅ Its billing method is based on target CPM. Read article →
Below is the answer and explanation for the question Audra is marketing manager for a concert venue. She’s tasked with creating a YouTube campaign reaching fans of the musicians they’ve already booked for the summer. Which YouTube ...
Below is the answer and explanation for the question Audra is marketing manager for a concert venue. She’s tasked with creating a YouTube campaign reaching fans of the musicians they’ve already booked for the summer. Which YouTube Read article →
Below is the answer and explanation for the question Amy’s latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she’s not certain where all of it came from. She knows ...
Below is the answer and explanation for the question Amy’s latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she’s not certain where all of it came from. She knows Read article →
Below is the answer and explanation for the question Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using custom affinity to reach users who recently searched for bike ...
Below is the answer and explanation for the question Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using custom affinity to reach users who recently searched for bike Read article →
Below is the answer and explanation for the question Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for? Google has created ...
Below is the answer and explanation for the question Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for? Google has created Read article →
Below is the answer and explanation for the question Lou’s client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision. Which YouTube intent audience solution ...
Below is the answer and explanation for the question Lou’s client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision. Which YouTube intent audience solution Read article →
Below is the answer and explanation for the question which one of Google’s data-driven marketing tools helps analyze what people are searching for on YouTube? Which one of Google’s data-driven marketing tools helps analyze what people are ...
Below is the answer and explanation for the question which one of Google’s data-driven marketing tools helps analyze what people are searching for on YouTube? Which one of Google’s data-driven marketing tools helps analyze what people are Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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