Below is the answer and explanation for what information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear? What information ...
Below is the answer and explanation for what information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear? What information Read article →
Below is the answer and explanation for how should an advertiser with stores in both India and Germany set up an ad words account to target users in these different locations? How should an advertiser with stores ...
Below is the answer and explanation for how should an advertiser with stores in both India and Germany set up an ad words account to target users in these different locations? How should an advertiser with stores Read article →
Below is the answer and explanation for why should you link your client’s Google ads account to search console? Why should you link your client’s Google ads account to search console? See how your ads performed when ...
Below is the answer and explanation for why should you link your client’s Google ads account to search console? Why should you link your client’s Google ads account to search console? See how your ads performed when Read article →
Below is the answer and explanation for true or false: shopping ads use merchant center product data to decide how and where to show ads. True or false: shopping ads use merchant center product data to decide ...
Below is the answer and explanation for true or false: shopping ads use merchant center product data to decide how and where to show ads. True or false: shopping ads use merchant center product data to decide Read article →
Below is the answer and explanation for Daley is managing multiple Google ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google ads tasks simpler? Daley is managing multiple Google ...
Below is the answer and explanation for Daley is managing multiple Google ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google ads tasks simpler? Daley is managing multiple Google Read article →
Below is the answer and explanation for you’re working on the bidding strategy for a search network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase ...
Below is the answer and explanation for you’re working on the bidding strategy for a search network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase Read article →
Below is the answer and explanation for what report can help you identify opportunities to improve your keywords and ads? What report can help you identify opportunities to improve your keywords and ads? Time segmentation report. Auction ...
Below is the answer and explanation for what report can help you identify opportunities to improve your keywords and ads? What report can help you identify opportunities to improve your keywords and ads? Time segmentation report. Auction Read article →
Below is the answer and explanation for which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers? Which report and metric should you ...
Below is the answer and explanation for which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers? Which report and metric should you Read article →
Below is the answer and explanation for which targeting option should an advertiser use when trying to reach 25-30 year old males? Which targeting option should an advertiser use when trying to reach 25-30 year old males? ...
Below is the answer and explanation for which targeting option should an advertiser use when trying to reach 25-30 year old males? Which targeting option should an advertiser use when trying to reach 25-30 year old males? Read article →
Below is the answer and explanation for Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales? Roxanne’s online estate-jewelry sales are lagging despite running a great ...
Below is the answer and explanation for Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales? Roxanne’s online estate-jewelry sales are lagging despite running a great Read article →
Below is the answer and explanation for an advertiser wants to achieve the top position in paid search results. Which recommendations would improve. An advertiser wants to achieve the top position in paid search results. Which recommendations ...
Below is the answer and explanation for an advertiser wants to achieve the top position in paid search results. Which recommendations would improve. An advertiser wants to achieve the top position in paid search results. Which recommendations Read article →
Below is the answer and explanation for Clara is an advertising director who’s tasked with optimizing her company’s Google search campaign. How can Clara use the optimization score to benefit her campaign? Clara is an advertising director ...
Below is the answer and explanation for Clara is an advertising director who’s tasked with optimizing her company’s Google search campaign. How can Clara use the optimization score to benefit her campaign? Clara is an advertising director Read article →
Below is the answer and explanation for your Google search ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how ...
Below is the answer and explanation for your Google search ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how Read article →
Below is the answer and explanation for which of the following items is not a component of quality score? Which of the following items is not a component of quality score? Landing page experience. Maximum cost-per-click (max. ...
Below is the answer and explanation for which of the following items is not a component of quality score? Which of the following items is not a component of quality score? Landing page experience. Maximum cost-per-click (max. Read article →
Below is the answer and explanation for Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google ads recommendations page to help him evaluate his search ads campaigns. Which ...
Below is the answer and explanation for Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google ads recommendations page to help him evaluate his search ads campaigns. Which Read article →
Below is the answer and explanation for Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people. Belinda’s boutique just started carrying 3 new designer ...
Below is the answer and explanation for Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people. Belinda’s boutique just started carrying 3 new designer Read article →
Below is the answer and explanation for how can ad extensions contribute to increasing user engagement? How can ad extensions contribute to increasing user engagement? With attractive images and videos. Ad extensions include a “share” button. Ad ...
Below is the answer and explanation for how can ad extensions contribute to increasing user engagement? How can ad extensions contribute to increasing user engagement? With attractive images and videos. Ad extensions include a “share” button. Ad Read article →
Below is the answer and explanation for your client wants to increase the number of people visiting his website. When analyzing the data for search campaign, which metric do you most want to improve. Your client wants ...
Below is the answer and explanation for your client wants to increase the number of people visiting his website. When analyzing the data for search campaign, which metric do you most want to improve. Your client wants Read article →
Below is the answer and explanation for why should your business use performance planner? Why should your business use performance planner? It validates budgets against other vendors in the same market. It is the only ad budgeting ...
Below is the answer and explanation for why should your business use performance planner? Why should your business use performance planner? It validates budgets against other vendors in the same market. It is the only ad budgeting Read article →
Below is the answer and explanation for why might you use the “search network campaigns with display opt-in” campaign type? Why might you use the “search network campaigns with display opt-in” campaign type? You can use one ...
Below is the answer and explanation for why might you use the “search network campaigns with display opt-in” campaign type? Why might you use the “search network campaigns with display opt-in” campaign type? You can use one Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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