Below is the answer and explanation for Bob’s electronics company is launching the sale of a new television, ultra view 1000. Bob decides to use phrase match in his search ads campaign because he wants searches that ...
Below is the answer and explanation for Bob’s electronics company is launching the sale of a new television, ultra view 1000. Bob decides to use phrase match in his search ads campaign because he wants searches that Read article →
Below is the answer and explanation for Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. What are two other benefits that ...
Below is the answer and explanation for Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. What are two other benefits that Read article →
Below is the answer and explanation for how is using non-last-click attribution conversions useful for performance planner forecasts? How is using non-last-click attribution conversions useful for performance planner forecasts? To find growth opportunities regarding device targeting. To ...
Below is the answer and explanation for how is using non-last-click attribution conversions useful for performance planner forecasts? How is using non-last-click attribution conversions useful for performance planner forecasts? To find growth opportunities regarding device targeting. To Read article →
Below is the answer and explanation for Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of ...
Below is the answer and explanation for Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of Read article →
Below is the answer and explanation for Tara is using search audiences to reach her most valuable customers. Which direct benefit might she obtain by using search audience? Tara is using search audiences to reach her most ...
Below is the answer and explanation for Tara is using search audiences to reach her most valuable customers. Which direct benefit might she obtain by using search audience? Tara is using search audiences to reach her most Read article →
Below is the answer and explanation for when creating an ad, how does Greg know what it will look like to his potential customers? When creating an ad, how does Greg know what it will look like ...
Below is the answer and explanation for when creating an ad, how does Greg know what it will look like to his potential customers? When creating an ad, how does Greg know what it will look like Read article →
Below is the answer and explanation for as an advertiser, creating your first text ad in Google ads is a simple five-step process. Arrange the five steps in order, with the first step on top. As an ...
Below is the answer and explanation for as an advertiser, creating your first text ad in Google ads is a simple five-step process. Arrange the five steps in order, with the first step on top. As an Read article →
Below is the answer and explanation for which is required for an ad to be served to a user? Which is required for an ad to be served to a user? The keywords must be unique to ...
Below is the answer and explanation for which is required for an ad to be served to a user? Which is required for an ad to be served to a user? The keywords must be unique to Read article →
Below is the answer and explanation for Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google ...
Below is the answer and explanation for Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google Read article →
Below is the answer answer and explanation for Barbara’s boss has asked her to use Google ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type ...
Below is the answer answer and explanation for Barbara’s boss has asked her to use Google ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type Read article →
Below is the answer and explanation for what are two main benefits of using search audience solutions? What are two main benefits of using search audience solutions? Identifying the most effective ad schedules to get the best ...
Below is the answer and explanation for what are two main benefits of using search audience solutions? What are two main benefits of using search audience solutions? Identifying the most effective ad schedules to get the best Read article →
Below is the answer and explanation for Jerry’s managing a Google search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the ...
Below is the answer and explanation for Jerry’s managing a Google search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the Read article →
Below is the answer and explanation for what’s a key objective in delivering ad extensions? What’s a key objective in delivering ad extensions? Opening up additional ad space to extend character limits. Making ads more appealing with ...
Below is the answer and explanation for what’s a key objective in delivering ad extensions? What’s a key objective in delivering ad extensions? Opening up additional ad space to extend character limits. Making ads more appealing with Read article →
Below is the answer and explanation for when should you use re-marketing lists for search ads? When should you use re-marketing lists for search ads? To reach out to new customers that share the behaviors and characteristics ...
Below is the answer and explanation for when should you use re-marketing lists for search ads? When should you use re-marketing lists for search ads? To reach out to new customers that share the behaviors and characteristics Read article →
Below is the answer and explanation for Pete is the marketing director for an electric car company. He recently chose “leads” as his Google search campaign marketing goal. What did he hope to achieve by selecting “leads” ...
Below is the answer and explanation for Pete is the marketing director for an electric car company. He recently chose “leads” as his Google search campaign marketing goal. What did he hope to achieve by selecting “leads” Read article →
Below is the answer and explanation for Theo is looking to improve his Google search ads campaign. On his Google ads recommendations page, he notices that his Google search campaign has an optimization score of 75%. What ...
Below is the answer and explanation for Theo is looking to improve his Google search ads campaign. On his Google ads recommendations page, he notices that his Google search campaign has an optimization score of 75%. What Read article →
Below is the answer and explanation for Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a ...
Below is the answer and explanation for Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a Read article →
Below is the answer and explanation for what does layering an affinity audience with a broad keyword targeting campaign help you do? What does layering an affinity audience with a broad keyword targeting campaign help you do? ...
Below is the answer and explanation for what does layering an affinity audience with a broad keyword targeting campaign help you do? What does layering an affinity audience with a broad keyword targeting campaign help you do? Read article →
Below is the answer and explanation for using the performance planner on a monthly basis allows you to optimize which two aspects of an account? Using the performance planner on a monthly basis allows you to optimize ...
Below is the answer and explanation for using the performance planner on a monthly basis allows you to optimize which two aspects of an account? Using the performance planner on a monthly basis allows you to optimize Read article →
Below is the answer and explanation for why does automating your bid vs. using manual bidding contribute to a successful Google ads campaign? Why does automating your bid vs. using manual bidding contribute to a successful Google ...
Below is the answer and explanation for why does automating your bid vs. using manual bidding contribute to a successful Google ads campaign? Why does automating your bid vs. using manual bidding contribute to a successful Google Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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