Below is the answer and explanation for Trevor owns a manufacturing business that makes specialised hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his ...
Below is the answer and explanation for Trevor owns a manufacturing business that makes specialised hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his Read article →
Below is the answer and explanation for what are two ways dynamic search ads brings value to an advertising campaign? What are two ways dynamic search ads brings value to an advertising campaign? It promotes advertising on ...
Below is the answer and explanation for what are two ways dynamic search ads brings value to an advertising campaign? What are two ways dynamic search ads brings value to an advertising campaign? It promotes advertising on Read article →
Below is the answer and explanation for you are working to improve the quality score of a Google search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately ...
Below is the answer and explanation for you are working to improve the quality score of a Google search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately Read article →
Below is the answer and explanation for Helen’s heating and air (HHA) wants to encourage interest in their new smart refrigerators. They know that widget co also sells smart refrigerators. HHA’s marketing manager creates the broad match ...
Below is the answer and explanation for Helen’s heating and air (HHA) wants to encourage interest in their new smart refrigerators. They know that widget co also sells smart refrigerators. HHA’s marketing manager creates the broad match Read article →
Below is the answer and explanation for John’s plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. ...
Below is the answer and explanation for John’s plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. Read article →
Below is the answer and explanation for Mary has been familiarizing herself with the different ad components of a text ad. Match the following text ad component descriptions with the components they describe. Mary has been familiarizing ...
Below is the answer and explanation for Mary has been familiarizing herself with the different ad components of a text ad. Match the following text ad component descriptions with the components they describe. Mary has been familiarizing Read article →
Below is the answer and explanation for arrange the items below in order of hierarchy, beginning with the top level. Arrange the items below in order of hierarchy, beginning with the top level. Account. ✅ Campaign. ✅ ...
Below is the answer and explanation for arrange the items below in order of hierarchy, beginning with the top level. Arrange the items below in order of hierarchy, beginning with the top level. Account. ✅ Campaign. ✅ Read article →
Below is the answer and explanation for match each auto bidding strategy to the right campaign goal. Match each auto bidding strategy to the right campaign goal. Conversions – Target CPA. ✅ Revenue – Target ROAS. ✅ ...
Below is the answer and explanation for match each auto bidding strategy to the right campaign goal. Match each auto bidding strategy to the right campaign goal. Conversions – Target CPA. ✅ Revenue – Target ROAS. ✅ Read article →
Below is the answer and explanation for what is the key value proposition of Google search campaigns? What is the key value proposition of Google search campaigns? Appear as a text ad, a video ad, or a ...
Below is the answer and explanation for what is the key value proposition of Google search campaigns? What is the key value proposition of Google search campaigns? Appear as a text ad, a video ad, or a Read article →
Below is the answer and explanation for which part of a search ad isn’t automatically generated by dynamic search ads? Which part of a search ad isn’t automatically generated by dynamic search ads? All of these are ...
Below is the answer and explanation for which part of a search ad isn’t automatically generated by dynamic search ads? Which part of a search ad isn’t automatically generated by dynamic search ads? All of these are Read article →
Below is the answer and explanation for which two people might see an ad with the keyword +black +shirt (set as broad match modifier)? Which two people might see an ad with the keyword +black +shirt (set ...
Below is the answer and explanation for which two people might see an ad with the keyword +black +shirt (set as broad match modifier)? Which two people might see an ad with the keyword +black +shirt (set Read article →
Below is the answer and explanation for Charlie is working to improve the quality score of a Google search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR? Charlie ...
Below is the answer and explanation for Charlie is working to improve the quality score of a Google search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR? Charlie Read article →
Below is the answer and explanation for Tim is looking to buy a new skateboard. He goes to Google search to research and purchase the best skateboard he can find. Organize the following steps in the logical ...
Below is the answer and explanation for Tim is looking to buy a new skateboard. He goes to Google search to research and purchase the best skateboard he can find. Organize the following steps in the logical Read article →
Below is th answer and explanation for Bob’s electronics company is launching a new television called ultra view 1000. Bob decides to use broad match in his search ads campaign with the keyword “television.” How will broad ...
Below is th answer and explanation for Bob’s electronics company is launching a new television called ultra view 1000. Bob decides to use broad match in his search ads campaign with the keyword “television.” How will broad Read article →
Below is the answer and explanation for Google ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google ads? Google ads reviews saved text ads ...
Below is the answer and explanation for Google ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google ads? Google ads reviews saved text ads Read article →
Below is the answer and explanation for every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these ...
Below is the answer and explanation for every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these Read article →
Below is the answer and explanation for Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which ...
Below is the answer and explanation for Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which Read article →
Below is the answer and explanation for Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type? Lola ...
Below is the answer and explanation for Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type? Lola Read article →
Below is the answer and explanation for Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve. Francis tries to explain to his ...
Below is the answer and explanation for Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve. Francis tries to explain to his Read article →
Below is the answer and explanation for Yuto owns a souvenir shop in Tokyo. He wants to reach English speaking tourists in his city during certain hours of the day. Which three areas of his search campaign ...
Below is the answer and explanation for Yuto owns a souvenir shop in Tokyo. He wants to reach English speaking tourists in his city during certain hours of the day. Which three areas of his search campaign Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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