Below is the answer and explanation for the question target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across: Target cost-per-acquisition (CPA), which ...
Below is the answer and explanation for the question target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across: Target cost-per-acquisition (CPA), which Read article →
Below is the answer for the question say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase ...
Below is the answer for the question say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase Read article →
Below is the answer and explanation for the question what two things can you track with adWords out of the box without making any code changes to your app? What two things can you track with adWords ...
Below is the answer and explanation for the question what two things can you track with adWords out of the box without making any code changes to your app? What two things can you track with adWords Read article →
Below is the answer for the question your company has chosen a third-partyapp analytics service and they happen to be a part of the app attribution partners program. In order to share data between AdWords and your ...
Below is the answer for the question your company has chosen a third-partyapp analytics service and they happen to be a part of the app attribution partners program. In order to share data between AdWords and your Read article →
Below is the answer for the question an app advertiser would want to use a third-party tracking company to: An app advertiser would want to use a third-party tracking company to: A) To have a single SDK ...
Below is the answer for the question an app advertiser would want to use a third-party tracking company to: An app advertiser would want to use a third-party tracking company to: A) To have a single SDK Read article →
Below is the answer and explanation for the question generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current ...
Below is the answer and explanation for the question generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current Read article →
Below is the answer and explanation for the question adWords smart Bidding uses machine learning and your account data to help you do what? AdWords smart Bidding uses machine learning and your account data to help you ...
Below is the answer and explanation for the question adWords smart Bidding uses machine learning and your account data to help you do what? AdWords smart Bidding uses machine learning and your account data to help you Read article →
Below is the answer and explanation for the question which kind of targeting can help deliver ads to mobile users when they’re physically near your business location? Which kind of targeting can help deliver ads to mobile ...
Below is the answer and explanation for the question which kind of targeting can help deliver ads to mobile users when they’re physically near your business location? Which kind of targeting can help deliver ads to mobile Read article →
Below is the answer and explanation for the question asa is ready to get started using doubleClick Search to set up his first search campaign. What are the correct steps and order he needs to perform them ...
Below is the answer and explanation for the question asa is ready to get started using doubleClick Search to set up his first search campaign. What are the correct steps and order he needs to perform them Read article →
Below is the answer and explanation for the question Your client wants to track conversions based on the number of sales. What type of Floodlight tag should you use to track this? Your client wants to track ...
Below is the answer and explanation for the question Your client wants to track conversions based on the number of sales. What type of Floodlight tag should you use to track this? Your client wants to track Read article →
Below is the answer and explanation for the question farah creates a floodlight activity group to track the number of hits on her advertiser’s home page. If she also wanted to track customer purchases, what does she ...
Below is the answer and explanation for the question farah creates a floodlight activity group to track the number of hits on her advertiser’s home page. If she also wanted to track customer purchases, what does she Read article →
Below is the answer and explanation for the question what KPI and target metric should you select to get the most clicks possible within your $5,000 budget? What KPI and target metric should you select to get ...
Below is the answer and explanation for the question what KPI and target metric should you select to get the most clicks possible within your $5,000 budget? What KPI and target metric should you select to get Read article →
Below is the answer for the question how is a search ad’s ranking determined? How is a search ad’s ranking determined? The advertiser’s history of advertising on the search engine The advertiser’s bid only The advertiser’s bid ...
Below is the answer for the question how is a search ad’s ranking determined? How is a search ad’s ranking determined? The advertiser’s history of advertising on the search engine The advertiser’s bid only The advertiser’s bid Read article →
Below is the answer and explanation for the question bid strategies can find the most opportunities under which condition? Bid strategies can find the most opportunities under which condition? A large portfolio with many trade-offs and opportunities ...
Below is the answer and explanation for the question bid strategies can find the most opportunities under which condition? Bid strategies can find the most opportunities under which condition? A large portfolio with many trade-offs and opportunities Read article →
Below is the answer for the question you’re running a search campaign to promote a product for senior citizens. You choose to exclude keywords such as “teenagers” and “kids.” What type of keywords are these? You’re running ...
Below is the answer for the question you’re running a search campaign to promote a product for senior citizens. You choose to exclude keywords such as “teenagers” and “kids.” What type of keywords are these? You’re running Read article →
below is the answer and explanation for the question what are the advantages of using doubleclick search to manage a large and complex campaign? What are the advantages of using doubleclick search to manage a large and ...
below is the answer and explanation for the question what are the advantages of using doubleclick search to manage a large and complex campaign? What are the advantages of using doubleclick search to manage a large and Read article →
below is the answer for the question Fareena’s flowers wants customers clicking their ad on mobile to call their order hotline instead of opening their website. What type of ad do you need to create? Fareena’s flowers ...
below is the answer for the question Fareena’s flowers wants customers clicking their ad on mobile to call their order hotline instead of opening their website. What type of ad do you need to create? Fareena’s flowers Read article →
Below is the answer and explanation for the question what information can a floodlight tag track using custom variables? What information can a floodlight tag track using custom variables? Promo codes ✅ Email addresses IP addresses Customer’s ...
Below is the answer and explanation for the question what information can a floodlight tag track using custom variables? What information can a floodlight tag track using custom variables? Promo codes ✅ Email addresses IP addresses Customer’s Read article →
Below is the answer and explanation for the question you’re looking to examine performance by device type to compare conversions between desktop, mobile, and tablet. How would you view this information in the performance dashboard? You’re looking ...
Below is the answer and explanation for the question you’re looking to examine performance by device type to compare conversions between desktop, mobile, and tablet. How would you view this information in the performance dashboard? You’re looking Read article →
Below is the answer and explanation for the question Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions. What can she do to simplify her ...
Below is the answer and explanation for the question Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions. What can she do to simplify her Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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