Below is the answer and explanation for the question when measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within ...
Below is the answer and explanation for the question when measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within Read article →
Below is the answer and explanation for the question what’s a key benefit of TrueView for reach? What’s a key benefit of TrueView for reach? It helps advertisers maximize views. Its billing method is based on cost-per-view ...
Below is the answer and explanation for the question what’s a key benefit of TrueView for reach? What’s a key benefit of TrueView for reach? It helps advertisers maximize views. Its billing method is based on cost-per-view Read article →
Below is the answer and explanation for the question landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two ...
Below is the answer and explanation for the question landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two Read article →
Below is the answer and explanation for the question Google created the ABCDs of YouTube to provide advertisers with a set of guidelines to follow to develop high-impact creatives. You Attract users from the very beginning and ...
Below is the answer and explanation for the question Google created the ABCDs of YouTube to provide advertisers with a set of guidelines to follow to develop high-impact creatives. You Attract users from the very beginning and Read article →
Below is the answer and explanation for the question which is a key benefit of TrueView discovery? Which is a key benefit of TrueView discovery? It optimizes delivery to users who are most likely to buy. It ...
Below is the answer and explanation for the question which is a key benefit of TrueView discovery? Which is a key benefit of TrueView discovery? It optimizes delivery to users who are most likely to buy. It Read article →
Below is the answer and explanation for the question how can Google’s Custom Affinity audience signals help an advertiser connect with their target audience? How can Google’s custom affinity audience signals help an advertiser connect with their ...
Below is the answer and explanation for the question how can Google’s Custom Affinity audience signals help an advertiser connect with their target audience? How can Google’s custom affinity audience signals help an advertiser connect with their Read article →
Below is the answer and explanation for the question as an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.” When is she trying to reach ...
Below is the answer and explanation for the question as an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.” When is she trying to reach Read article →
Below is the answer and explanation for the question which elements are used to build a custom affinity audience? Which elements are used to build a custom affinity audience? App downloads, tours, website LAN, and app user ...
Below is the answer and explanation for the question which elements are used to build a custom affinity audience? Which elements are used to build a custom affinity audience? App downloads, tours, website LAN, and app user Read article →
Below is the answer and explanation for the question trueView for action ad formats use smart bidding to optimize for specific website actions. To do this, what must be enabled in your Google Ads account? TrueView for ...
Below is the answer and explanation for the question trueView for action ad formats use smart bidding to optimize for specific website actions. To do this, what must be enabled in your Google Ads account? TrueView for Read article →
Below is the answer and explanation for the question zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the ...
Below is the answer and explanation for the question zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the Read article →
Below is the answer and explanation for the question true or false? Google audiences are updated on every impression, so advertisers can reach only the most relevant consumers on YouTube. True or false? Google audiences are updated ...
Below is the answer and explanation for the question true or false? Google audiences are updated on every impression, so advertisers can reach only the most relevant consumers on YouTube. True or false? Google audiences are updated Read article →
Below is the answer and explanation for the question which of the following is not an example of Detailed Demographics? Which of the following is not an example of detailed demographics? Homeownership status Marital status Parenting stages ...
Below is the answer and explanation for the question which of the following is not an example of Detailed Demographics? Which of the following is not an example of detailed demographics? Homeownership status Marital status Parenting stages Read article →
Below is the answer and explanation for the question you want to find new, high-value customers using their data. Which audience solution should you use? You want to find new, high-value customers using their data. Which audience ...
Below is the answer and explanation for the question you want to find new, high-value customers using their data. Which audience solution should you use? You want to find new, high-value customers using their data. Which audience Read article →
Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible. Ads with a person speaking directly to camera had lower ad recall. Text slides, subtitles, and voiceovers ...
Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible. Ads with a person speaking directly to camera had lower ad recall. Text slides, subtitles, and voiceovers Read article →
Below is the answer and explanation for the question how does an advertiser benefit from using Google Surveys? How does an advertiser benefit from using Google surveys? Google Surveys can see what people are searching for and ...
Below is the answer and explanation for the question how does an advertiser benefit from using Google Surveys? How does an advertiser benefit from using Google surveys? Google Surveys can see what people are searching for and Read article →
Below is the answer and explanation for the question leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use? Leigh’s client, a ...
Below is the answer and explanation for the question leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use? Leigh’s client, a Read article →
Below is the answer and explanation for the question how does an advertiser benefit from using Google Trends? How does an advertiser benefit from using Google Trends? Google Trends can plan an ad campaign by trendspotting and ...
Below is the answer and explanation for the question how does an advertiser benefit from using Google Trends? How does an advertiser benefit from using Google Trends? Google Trends can plan an ad campaign by trendspotting and Read article →
Below is the answer and explanation for the question YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They ...
Below is the answer and explanation for the question YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They Read article →
Below is the answer and explanation for the question by design, YouTube advertising specifically delivers three distinct business outcomes to advertisers. What are the three business outcomes YouTube, by design, delivers? By design, YouTube advertising specifically delivers ...
Below is the answer and explanation for the question by design, YouTube advertising specifically delivers three distinct business outcomes to advertisers. What are the three business outcomes YouTube, by design, delivers? By design, YouTube advertising specifically delivers Read article →
Below is the answer and explanation for the question Ira’s planning a YouTube campaign for a new bridal shop looking to attract brides-to-be. He’s sure that Intent audience solutions offer the best chance at success. Which intent ...
Below is the answer and explanation for the question Ira’s planning a YouTube campaign for a new bridal shop looking to attract brides-to-be. He’s sure that Intent audience solutions offer the best chance at success. Which intent Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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