Below is the answer and explanation for the question Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for ...
Below is the answer and explanation for the question Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for Read article →
Below is the answer and explanation for the question based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (choose two.) select all correct responses Based on ...
Below is the answer and explanation for the question based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (choose two.) select all correct responses Based on Read article →
Below is the answer and explanation for the question Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like ...
Below is the answer and explanation for the question Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like Read article →
Below is the answer and explanation for the question Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics ...
Below is the answer and explanation for the question Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics Read article →
Below is the answer and explanation for the question what’s a key benefit of TrueView in-stream? What’s a key benefit of TrueView in-stream? It helps advertisers maximize views .✅ Its billing method is based on target CPM. ...
Below is the answer and explanation for the question what’s a key benefit of TrueView in-stream? What’s a key benefit of TrueView in-stream? It helps advertisers maximize views .✅ Its billing method is based on target CPM. Read article →
Below is the answer and explanation for the question Audra is marketing manager for a concert venue. She’s tasked with creating a YouTube campaign reaching fans of the musicians they’ve already booked for the summer. Which YouTube ...
Below is the answer and explanation for the question Audra is marketing manager for a concert venue. She’s tasked with creating a YouTube campaign reaching fans of the musicians they’ve already booked for the summer. Which YouTube Read article →
Below is the answer and explanation for the question Amy’s latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she’s not certain where all of it came from. She knows ...
Below is the answer and explanation for the question Amy’s latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she’s not certain where all of it came from. She knows Read article →
Below is the answer and explanation for the question Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using custom affinity to reach users who recently searched for bike ...
Below is the answer and explanation for the question Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using custom affinity to reach users who recently searched for bike Read article →
Below is the answer and explanation for the question Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for? Google has created ...
Below is the answer and explanation for the question Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for? Google has created Read article →
Below is the answer and explanation for the question Lou’s client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision. Which YouTube intent audience solution ...
Below is the answer and explanation for the question Lou’s client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision. Which YouTube intent audience solution Read article →
Below is the answer and explanation for the question which one of Google’s data-driven marketing tools helps analyze what people are searching for on YouTube? Which one of Google’s data-driven marketing tools helps analyze what people are ...
Below is the answer and explanation for the question which one of Google’s data-driven marketing tools helps analyze what people are searching for on YouTube? Which one of Google’s data-driven marketing tools helps analyze what people are Read article →
Below is the answer and explanation for the question what constitutes a video engagement conversion in a TrueView for action campaign? What constitutes a video engagement conversion in a TrueView for action campaign? User sees an impression ...
Below is the answer and explanation for the question what constitutes a video engagement conversion in a TrueView for action campaign? What constitutes a video engagement conversion in a TrueView for action campaign? User sees an impression Read article →
Below is the answer and explanation for the question Leigh is the marketing manager for a makeup brand releasing a new line of mascara. They have an extensive customer list and would like to use customer data ...
Below is the answer and explanation for the question Leigh is the marketing manager for a makeup brand releasing a new line of mascara. They have an extensive customer list and would like to use customer data Read article →
Below is the answer and explanation for the question Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her ...
Below is the answer and explanation for the question Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her Read article →
Below is the answer and explanation for the question after a discussion with a Google audience specialist, Reilly is ready to suggest the use of detailed demographics to her YouTube clients. What are two characteristics of detailed demographics? ...
Below is the answer and explanation for the question after a discussion with a Google audience specialist, Reilly is ready to suggest the use of detailed demographics to her YouTube clients. What are two characteristics of detailed demographics? Read article →
Below is the answer and explanation for the question based on Google’s analysis of bumper ads, what caused a significant increase in ad recall? Based on Google’s analysis of bumper ads, what caused a significant increase in ...
Below is the answer and explanation for the question based on Google’s analysis of bumper ads, what caused a significant increase in ad recall? Based on Google’s analysis of bumper ads, what caused a significant increase in Read article →
Below is the answer and explanation for the question Miranda, a Google video specialist, is recommending YouTube to an advertiser who’s looking to drive direct response objectives. With over two billion logged-in monthly users and the highest ...
Below is the answer and explanation for the question Miranda, a Google video specialist, is recommending YouTube to an advertiser who’s looking to drive direct response objectives. With over two billion logged-in monthly users and the highest Read article →
Below is the answer and explanation for the question what are two events that store visits for TrueView for action come from? (choose two.) select all correct responses What are two events that store visits for TrueView ...
Below is the answer and explanation for the question what are two events that store visits for TrueView for action come from? (choose two.) select all correct responses What are two events that store visits for TrueView Read article →
Below is the answer and explanation for the question when it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve ...
Below is the answer and explanation for the question when it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve Read article →
Below is the answer and explanation for the question which one of Google’s data-driven marketing tools is a collection of case studies from Google’s best advertising campaigns? Which one of Google’s data-driven marketing tools is a collection ...
Below is the answer and explanation for the question which one of Google’s data-driven marketing tools is a collection of case studies from Google’s best advertising campaigns? Which one of Google’s data-driven marketing tools is a collection Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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