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Which are the three required parts of a text ad?

Below is the answer and explanation for which are the three required parts of a text ad? Which are the three required parts of a text ad? Description, path fields and headline. Description, path fields and URL. ...

An algorithm that looks across key aspects of your accounts calculates your Google Search Ads optimization score. This score helps give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.) Select All Correct Responses

Below is the answer and explanation for an algorithm that looks across key aspects of your accounts calculates your Google search ads optimization score. This score helps give you recommendations on how to optimize your search ads ...

Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

Below is the answer and explanation for Maria has been told that she should use the performance planner on a monthly basis. Why should she do so? Maria has been told that she should use the performance ...

Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?

Below is the answer and explanation for Mary wants to run a text ad on the Google search network. She’s new to text ads and needs to start with the basics. What are the three components of ...

Below is the answer and explanation for Mary wants to run a text ad on the Google search network. She’s new to text ads and needs to start with the basics. What are the three components of Read article →

A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps. Which type of Search Audience solution would best reach this individual?

Below is the answer and explanation for a golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google maps. Which type of ...

Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacationto Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?

Below is the answer and explanation for Jennifer’s looking to limit the number of people who see her Google search ad for an all-inclusive vacations Paris. She doesn’t want to match with people looking for anything else ...

Samira recently opened an online potted plant shop and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?

Below is the answer and explanation for Samira recently opened an online potted plant shop and needs to promote it. She has chosen Google ads because it offers advertisers different campaign types that determine where ads will ...

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?

Below is the answer and explanation for Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to ...

Which attributes describe a good landing page experience? Select All Correct Responses

Below is the answer and explanation for which attributes describe a good landing page experience? Which attributes describe a good landing page experience? High amount of user traffic. Relevant and original content. Transparency about your business. Easy ...

Match the marketing goal to the correct ad extension.

Below is the answer and explanation for match the marketing goal to the correct ad extension. Match the marketing goal to the correct ad extension. You’re focused on driving phone calls to your business – Call extension. ...

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

Below is the answer and explanation for when visibility is the campaign goal, which bidding strategy should an advertiser choose? When visibility is the campaign goal, which bidding strategy should an advertiser choose? Maximize conversions. Maximize clicks. ...

Which of the following factors wouldn’t change an account’s optimization score?

Below is the answer and explanation for which of the following factors wouldn’t change an account’s optimization score? Which of the following factors wouldn’t change an account’s optimization score? Changes in auction dynamics. Changes in tracked conversions. ...

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

Below is the answer and explanation for Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, ...

How can Performance Planner serve your business?

Below is the answer and explanation for how can performance planner serve your business? How can performance planner serve your business? By finding areas of your total budget that could contribute to marketing. By determining which of ...

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Who am I?

Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.

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