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google certification questions

Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign?

Below is the answer and explanation for Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does ...

Below is the answer and explanation for Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does Read article

Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:

Below is the answer and explanation for conversion tracking helps you improve the return on investment (ROI) from your online advertising because it: Conversion tracking helps you improve the return on investment (ROI) from your online advertising ...

Below is the answer and explanation for conversion tracking helps you improve the return on investment (ROI) from your online advertising because it: Conversion tracking helps you improve the return on investment (ROI) from your online advertising Read article

Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event?(Choose two.)

Below is the answer and explanation for Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google search campaign to highlight ...

Below is the answer and explanation for Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google search campaign to highlight Read article

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

Below is the answer and explanation for Google ads was designed to help businesses achieve online success. To accomplish this, Google ads was built on three core principles. What are these principles? Google ads was designed to ...

Below is the answer and explanation for Google ads was designed to help businesses achieve online success. To accomplish this, Google ads was built on three core principles. What are these principles? Google ads was designed to Read article

Sarah’s Autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company’s advertising manager decides to configure a broad matching type for the keyword “automobile,” in order to reach a broader group of potential visitors. Which two user searches may generate the advertising manager’s ad?

Below is the answer and explanation for Sarah’s autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company’s advertising manager decides to configure a broad matching type for the keyword “automobile,” in order to ...

Below is the answer and explanation for Sarah’s autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company’s advertising manager decides to configure a broad matching type for the keyword “automobile,” in order to Read article

Which statistic indicates how often a click has led to a conversion?

Below is the answer and explanation for which statistic indicates how often a click has led to a conversion? Which statistic indicates how often a click has led to a conversion? Cost-per-conversion. Click through rate (CTR). Conversion ...

Below is the answer and explanation for which statistic indicates how often a click has led to a conversion? Which statistic indicates how often a click has led to a conversion? Cost-per-conversion. Click through rate (CTR). Conversion Read article