Below is the answer and explanation for your client wants to show ads to people who’ve visited her website before. Which ad words feature would you recommend she use? Your client wants to show ads to people ...
Below is the answer and explanation for your client wants to show ads to people who’ve visited her website before. Which ad words feature would you recommend she use? Your client wants to show ads to people Read article →
Below is the answer and explanation for why would the data for a search network campaign show conversions but no view-through conversions? Why would the data for a search network campaign show conversions but no view-through conversions? ...
Below is the answer and explanation for why would the data for a search network campaign show conversions but no view-through conversions? Why would the data for a search network campaign show conversions but no view-through conversions? Read article →
Below is the answer and explanation for Tony travels frequently. He needs to be able to make changes to his ad words account while he’s offline, so he downloads ad words editor. Using ad words editor. Tony ...
Below is the answer and explanation for Tony travels frequently. He needs to be able to make changes to his ad words account while he’s offline, so he downloads ad words editor. Using ad words editor. Tony Read article →
Below is the answer and explanation for an advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen? An advertiser targeting only France determines that clicks have been received ...
Below is the answer and explanation for an advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen? An advertiser targeting only France determines that clicks have been received Read article →
Below is the answer and explanation for your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day? Your client’s campaign is consistently ...
Below is the answer and explanation for your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day? Your client’s campaign is consistently Read article →
Below is the answer and explanation for Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more ...
Below is the answer and explanation for Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more Read article →
Below is the answer and explanation for how can you see if people are searching for your client’s services during the early morning and evening hours? How can you see if people are searching for your client’s ...
Below is the answer and explanation for how can you see if people are searching for your client’s services during the early morning and evening hours? How can you see if people are searching for your client’s Read article →
Below is the answer and explanation for which statement is true? Which statement is true? Ads with call extensions only let people call the business. Call extensions send people to a landing page with a phone number. ...
Below is the answer and explanation for which statement is true? Which statement is true? Ads with call extensions only let people call the business. Call extensions send people to a landing page with a phone number. Read article →
Below is the answer and explanation for what’s one benefit of creating multiple ad groups? What’s one benefit of creating multiple ad groups? You can target specific ad groups into various Google networks. You can break up ...
Below is the answer and explanation for what’s one benefit of creating multiple ad groups? What’s one benefit of creating multiple ad groups? You can target specific ad groups into various Google networks. You can break up Read article →
Below is the answer and explanation for which statement about ad extensions isn’t true? Which statement about ad extensions isn’t true? They show additional information about a business. They tend to improve an ad’s visibility. They often ...
Below is the answer and explanation for which statement about ad extensions isn’t true? Which statement about ad extensions isn’t true? They show additional information about a business. They tend to improve an ad’s visibility. They often Read article →
Below is the answer and explanation for when setting up a search network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use ...
Below is the answer and explanation for when setting up a search network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use Read article →
Below is the answer and explanation for you have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1. You have a food truck ...
Below is the answer and explanation for you have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1. You have a food truck Read article →
Below is the answer and explanation for when choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s: When choosing ...
Below is the answer and explanation for when choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s: When choosing Read article →
Below is the answer and explanation for to create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on. To create a customer experience that’s relevant and useful at every touchpoint, ...
Below is the answer and explanation for to create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on. To create a customer experience that’s relevant and useful at every touchpoint, Read article →
Below is the answer and explanation for when reviewing the search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when ...
Below is the answer and explanation for when reviewing the search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when Read article →
Below is the answer and explanation for dynamic search ads would be most helpful for: Dynamic search ads would be most helpful for: A global, online clothing retailer that changes its inventory seasonally Websites / a global, ...
Below is the answer and explanation for dynamic search ads would be most helpful for: Dynamic search ads would be most helpful for: A global, online clothing retailer that changes its inventory seasonally Websites / a global, Read article →
Below is the answer and explanation for small-business owner Marcos set up his Google ads campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?\ Small-business owner ...
Below is the answer and explanation for small-business owner Marcos set up his Google ads campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?\ Small-business owner Read article →
Below is the answer and explanation for Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. Julian wants to reach potential ...
Below is the answer and explanation for Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. Julian wants to reach potential Read article →
Below is the answer and explanation for you’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. You’re reviewing the campaigns of ...
Below is the answer and explanation for you’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. You’re reviewing the campaigns of Read article →
Below is the answer and explanation for all other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad ...
Below is the answer and explanation for all other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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