Below is the answer and explanation for you’re working on a Google search ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on ...
Below is the answer and explanation for you’re working on a Google search ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on Read article →
Below is the answer and explanation for Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her search ad groups. Why does ...
Below is the answer and explanation for Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her search ad groups. Why does Read article →
Below is the answer and explanation for what is the first step in creating an online business strategy? What is the first step in creating an online business strategy? Identifying business goals. ✅ Understanding what the competition ...
Below is the answer and explanation for what is the first step in creating an online business strategy? What is the first step in creating an online business strategy? Identifying business goals. ✅ Understanding what the competition Read article →
Below is the answer and explanation for target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history an Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and: Cost-per-acquisition (CPA) ...
Below is the answer and explanation for target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history an Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and: Cost-per-acquisition (CPA) Read article →
Below is the answer and explanation for Tomacz wants to use a Google search ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google search ads ...
Below is the answer and explanation for Tomacz wants to use a Google search ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google search ads Read article →
Below is the answer and explanation for which search audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments? Which search audience solution would assist you in ...
Below is the answer and explanation for which search audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments? Which search audience solution would assist you in Read article →
Below is the answer and explanation for Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google ads’ performance planner ...
Below is the answer and explanation for Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google ads’ performance planner Read article →
Below is the answer and explanation for your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What ...
Below is the answer and explanation for your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What Read article →
Below is the answer and explanation for your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. Your client noticed last month that his ad often showed ...
Below is the answer and explanation for your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. Your client noticed last month that his ad often showed Read article →
Below is the answer and explanation for Sandy, an expert on search marketing, knows she should use extensions effectively in order to optimize her Google ads campaign results. What’s Google’s recommendation about extensions? Sandy, an expert on ...
Below is the answer and explanation for Sandy, an expert on search marketing, knows she should use extensions effectively in order to optimize her Google ads campaign results. What’s Google’s recommendation about extensions? Sandy, an expert on Read article →
Below is the answer and explanation for Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using? Siona ...
Below is the answer and explanation for Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using? Siona Read article →
Below is the answer and explanation for you’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on? You’d like to improve ...
Below is the answer and explanation for you’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on? You’d like to improve Read article →
Below is the answer and explanation for your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google ads right for you? Your company ...
Below is the answer and explanation for your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google ads right for you? Your company Read article →
Below is the answer and explanation for fill in the blank: a is a shortcut to other pages on your site or elsewhere on the web. Fill in the blank: a is a shortcut to other pages ...
Below is the answer and explanation for fill in the blank: a is a shortcut to other pages on your site or elsewhere on the web. Fill in the blank: a is a shortcut to other pages Read article →
Below is the answer and explanation for while teaching a new account manager how to build a search campaign, you tell her that she should group similar keywords together While teaching a new account manager how to ...
Below is the answer and explanation for while teaching a new account manager how to build a search campaign, you tell her that she should group similar keywords together While teaching a new account manager how to Read article →
Below is the answer and explanation for you manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google ads help? You manage marketing for ...
Below is the answer and explanation for you manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google ads help? You manage marketing for Read article →
Below is the answer answer and explanation which reports indicate how traffic arrived at a website? Which reports indicate how traffic arrived at a website? Demographics. Geo. All traffic. ✅ Behavior. Correct answer All traffic. ✅ Explanation ...
Below is the answer answer and explanation which reports indicate how traffic arrived at a website? Which reports indicate how traffic arrived at a website? Demographics. Geo. All traffic. ✅ Behavior. Correct answer All traffic. ✅ Explanation Read article →
Below is the answer and explanation for what is a web server? What is a web server? The customer service representative you can call when you have questions about your website. The answer you get when you ...
Below is the answer and explanation for what is a web server? What is a web server? The customer service representative you can call when you have questions about your website. The answer you get when you Read article →
Below is the answer and explanation for when building a keyword list for a display network campaign, you should do which of the following. When building a keyword list for a display network campaign, you should do ...
Below is the answer and explanation for when building a keyword list for a display network campaign, you should do which of the following. When building a keyword list for a display network campaign, you should do Read article →
Below is the answer and explanation for how does Google ads generate responsive search ads? How does Google ads generate responsive search ads? Google ads creates them based on existing ad copy, landing pages, and extensions. Google ...
Below is the answer and explanation for how does Google ads generate responsive search ads? How does Google ads generate responsive search ads? Google ads creates them based on existing ad copy, landing pages, and extensions. Google Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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