Below is the answer and explanation for which two bidding strategies can boost brand awareness and recognition? Which two bidding strategies can boost brand awareness and recognition? Cost-per-view (CPV). ✅ Cost-per-acquisition (CPA). Cost-per-click (CPC). Cost-per-thousand viewable impressions ...
Below is the answer and explanation for which two bidding strategies can boost brand awareness and recognition? Which two bidding strategies can boost brand awareness and recognition? Cost-per-view (CPV). ✅ Cost-per-acquisition (CPA). Cost-per-click (CPC). Cost-per-thousand viewable impressions Read article →
Below is the answer and explanation for as a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths ...
Below is the answer and explanation for as a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths Read article →
Below is the answer and explanation for Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google search ads for washing machines in the results. ...
Below is the answer and explanation for Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google search ads for washing machines in the results. Read article →
Below is the answer and explanation for how much are you charged for a click on your ad words ad? How much are you charged for a click on your ad words ad? You’re charged only the ...
Below is the answer and explanation for how much are you charged for a click on your ad words ad? How much are you charged for a click on your ad words ad? You’re charged only the Read article →
Below is the answer and explanation for why should campaigns with different marketing objectives be separated into different performance planner plans? Why should campaigns with different marketing objectives be separated into different performance planner plans? To avoid ...
Below is the answer and explanation for why should campaigns with different marketing objectives be separated into different performance planner plans? Why should campaigns with different marketing objectives be separated into different performance planner plans? To avoid Read article →
Below is the answer and explanation for a standard Google ads text ad is made up of: A standard Google ads text ad is made up of: A display URL and description text. A headline, image, and ...
Below is the answer and explanation for a standard Google ads text ad is made up of: A standard Google ads text ad is made up of: A display URL and description text. A headline, image, and Read article →
Below is the answer and explanation for match these search audience solutions with the benefits they can bring to your campaign. Match these search audience solutions with the benefits they can bring to your campaign. Remarketing lists ...
Below is the answer and explanation for match these search audience solutions with the benefits they can bring to your campaign. Match these search audience solutions with the benefits they can bring to your campaign. Remarketing lists Read article →
Below is the answer and explanation for an advertiser wants to know if shopping ads will appear on YouTube. What should you tell her? An advertiser wants to know if shopping ads will appear on YouTube. What ...
Below is the answer and explanation for an advertiser wants to know if shopping ads will appear on YouTube. What should you tell her? An advertiser wants to know if shopping ads will appear on YouTube. What Read article →
Below is the answer and explanation for your Google search text ad has three main components. The first is a headline, and the second is a description. What’s the third component? Your Google search text ad has ...
Below is the answer and explanation for your Google search text ad has three main components. The first is a headline, and the second is a description. What’s the third component? Your Google search text ad has Read article →
Below is the answer and explanation for what is the Google network? What is the Google network? The collective term for Google’s professional support staff that can answer your ad words questions 24/7. A network of partner ...
Below is the answer and explanation for what is the Google network? What is the Google network? The collective term for Google’s professional support staff that can answer your ad words questions 24/7. A network of partner Read article →
Below is the answer and explanation for Linda recognizes that a Google search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google search campaign? Linda recognizes that a ...
Below is the answer and explanation for Linda recognizes that a Google search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google search campaign? Linda recognizes that a Read article →
Below is the answer and explanation for which campaign type would an advertiser use to target users searching on Google.com? Which campaign type would an advertiser use to target users searching on Google.com? “Search network with display ...
Below is the answer and explanation for which campaign type would an advertiser use to target users searching on Google.com? Which campaign type would an advertiser use to target users searching on Google.com? “Search network with display Read article →
Below is the answer and explanation for a conversion is: A conversion is: When someone reaches your landing page after clicking your ad or video. Any interaction with your ad that can be measured, like watching a ...
Below is the answer and explanation for a conversion is: A conversion is: When someone reaches your landing page after clicking your ad or video. Any interaction with your ad that can be measured, like watching a Read article →
Below is the answer and explanation for what can the performance planner recommend? What can the performance planner recommend? Applying bid adjustments to specific locations. Including or excluding “Google search partners”. Using “Target impression share” as an ...
Below is the answer and explanation for what can the performance planner recommend? What can the performance planner recommend? Applying bid adjustments to specific locations. Including or excluding “Google search partners”. Using “Target impression share” as an Read article →
Below is the answer and explanation for one of your clients wants to know why a campaign went over the specified daily budget several days in a row. One of your clients wants to know why a ...
Below is the answer and explanation for one of your clients wants to know why a campaign went over the specified daily budget several days in a row. One of your clients wants to know why a Read article →
Below is the answer and explanation for what’s an accurate description of callout extensions? What’s an accurate description of callout extensions? Additional links that direct users to specific pages of a website. A mobile-only format that enables ...
Below is the answer and explanation for what’s an accurate description of callout extensions? What’s an accurate description of callout extensions? Additional links that direct users to specific pages of a website. A mobile-only format that enables Read article →
Below is the answer and explanation for higher quality scores typically result in: Higher quality scores typically result in: Higher costs and lower ad positions. Lower costs and better ad positions. ✅ Less overall impressions. Faster delivery ...
Below is the answer and explanation for higher quality scores typically result in: Higher quality scores typically result in: Higher costs and lower ad positions. Lower costs and better ad positions. ✅ Less overall impressions. Faster delivery Read article →
Below is the answer and explanation for each similar audience has its seed list members removed to ensure what? Each similar audience has its seed list members removed to ensure what? That only highly-relevant traffic is targeted. ...
Below is the answer and explanation for each similar audience has its seed list members removed to ensure what? Each similar audience has its seed list members removed to ensure what? That only highly-relevant traffic is targeted. Read article →
Below is the answer and explanation for you’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways ...
Below is the answer and explanation for you’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways Read article →
Below is the answer and explanation for Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to ...
Below is the answer and explanation for Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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