Below is the answer and explanation for Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text? Nadia manages a local gym and ...
Below is the answer and explanation for Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text? Nadia manages a local gym and Read article →
Below is the answer and explanation for you would advise a client that’s launching a new product line to advertise on the display network because she can. You would advise a client that’s launching a new product ...
Below is the answer and explanation for you would advise a client that’s launching a new product line to advertise on the display network because she can. You would advise a client that’s launching a new product Read article →
Below is the answer and explanation for how do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google display network? How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google ...
Below is the answer and explanation for how do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google display network? How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Read article →
Below is the answer and explanation for how do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google display network? How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google ...
Below is the answer and explanation for how do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google display network? How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Read article →
Below is the answer and explanation for which of these metrics is especially important to clients who are running a branding campaign? Which of these metrics is especially important to clients who are running a branding campaign? ...
Below is the answer and explanation for which of these metrics is especially important to clients who are running a branding campaign? Which of these metrics is especially important to clients who are running a branding campaign? Read article →
Below is the answer and explanation for if you want to direct people to specific pages on your website from an ad, you can create an ad that uses: If you want to direct people to specific ...
Below is the answer and explanation for if you want to direct people to specific pages on your website from an ad, you can create an ad that uses: If you want to direct people to specific Read article →
Below is the answer and explanation for how are manual extensions different from automatic extensions? How are manual extensions different from automatic extensions? Automatic extensions require setup. Manual extensions do not. Manual extensions require you to fill ...
Below is the answer and explanation for how are manual extensions different from automatic extensions? How are manual extensions different from automatic extensions? Automatic extensions require setup. Manual extensions do not. Manual extensions require you to fill Read article →
Below is the answer and explanation for an advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use? An advertiser wants to ...
Below is the answer and explanation for an advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use? An advertiser wants to Read article →
Below is the answer and explanation for what does a high quality score indicate? What does a high quality score indicate? Your bid is high enough to have your ad displayed. Your ad and landing page are ...
Below is the answer and explanation for what does a high quality score indicate? What does a high quality score indicate? Your bid is high enough to have your ad displayed. Your ad and landing page are Read article →
Below is the answer and explanation for Paige’s pet store is deciding on keywords for a new Google ads campaign. How should Paige set up her ad words keywords? Paige’s pet store is deciding on keywords for ...
Below is the answer and explanation for Paige’s pet store is deciding on keywords for a new Google ads campaign. How should Paige set up her ad words keywords? Paige’s pet store is deciding on keywords for Read article →
Below is the answer and explanation for data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. Data for your client shows that more estimated total conversions are ...
Below is the answer and explanation for data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. Data for your client shows that more estimated total conversions are Read article →
Below is the answer and explanation for which delivery type shows your ads at an even pace throughout the day? Which delivery type shows your ads at an even pace throughout the day? Accelerated delivery. Standard delivery. ...
Below is the answer and explanation for which delivery type shows your ads at an even pace throughout the day? Which delivery type shows your ads at an even pace throughout the day? Accelerated delivery. Standard delivery. Read article →
Below is the answer and explanation for you have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible? You have an ...
Below is the answer and explanation for you have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible? You have an Read article →
Below is the answer and explanation for how are rich media ads different from other ad formats? How are rich media ads different from other ad formats? They are displayed on the search network. They are a ...
Below is the answer and explanation for how are rich media ads different from other ad formats? How are rich media ads different from other ad formats? They are displayed on the search network. They are a Read article →
Below is the answer and explanation for what value is used to determine whether your ad will show on a page and, if so, the ad’s position? What value is used to determine whether your ad will ...
Below is the answer and explanation for what value is used to determine whether your ad will show on a page and, if so, the ad’s position? What value is used to determine whether your ad will Read article →
Below is the answer and explanation for you sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” you use keyword insertion. You sell chocolate and want ...
Below is the answer and explanation for you sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” you use keyword insertion. You sell chocolate and want Read article →
Below is the answer and explanation for what information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear? What information ...
Below is the answer and explanation for what information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear? What information Read article →
Below is the answer and explanation for how should an advertiser with stores in both India and Germany set up an ad words account to target users in these different locations? How should an advertiser with stores ...
Below is the answer and explanation for how should an advertiser with stores in both India and Germany set up an ad words account to target users in these different locations? How should an advertiser with stores Read article →
Below is the answer and explanation for why should you link your client’s Google ads account to search console? Why should you link your client’s Google ads account to search console? See how your ads performed when ...
Below is the answer and explanation for why should you link your client’s Google ads account to search console? Why should you link your client’s Google ads account to search console? See how your ads performed when Read article →
Below is the answer and explanation for true or false: shopping ads use merchant center product data to decide how and where to show ads. True or false: shopping ads use merchant center product data to decide ...
Below is the answer and explanation for true or false: shopping ads use merchant center product data to decide how and where to show ads. True or false: shopping ads use merchant center product data to decide Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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