Below is the answer and explanation for an advertiser wants to increase the quality score of a low-perofrming keyword. Which approach would you recommend. An advertiser wants to increase the quality score of a low-perofrming keyword. Which ...
Below is the answer and explanation for an advertiser wants to increase the quality score of a low-perofrming keyword. Which approach would you recommend. An advertiser wants to increase the quality score of a low-perofrming keyword. Which Read article →
Below is the answer and explanation for what’s one of the main benefits of using ad extensions. What’s one of the main benefits of using ad extensions. Extensions increase your reach by showing your ad on more ...
Below is the answer and explanation for what’s one of the main benefits of using ad extensions. What’s one of the main benefits of using ad extensions. Extensions increase your reach by showing your ad on more Read article →
Below is the answer and explanation for let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget? Let’s say your cost-per-click is $0.05 ...
Below is the answer and explanation for let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget? Let’s say your cost-per-click is $0.05 Read article →
Below is the answer and explanation for you have a friend starting her first Google ads campaign. What would you suggest about how to choose keywords? You have a friend starting her first Google ads campaign. What ...
Below is the answer and explanation for you have a friend starting her first Google ads campaign. What would you suggest about how to choose keywords? You have a friend starting her first Google ads campaign. What Read article →
Below is the answer and explanation for how are negative keywords different from other keywords? How are negative keywords different from other keywords? They make your ad appear for search terms that you don’t want. They prevent ...
Below is the answer and explanation for how are negative keywords different from other keywords? How are negative keywords different from other keywords? They make your ad appear for search terms that you don’t want. They prevent Read article →
Below is the answer and explanation for Clyde wants to raise the profile of his dance school. A “display network only” campaign can help him: Clyde wants to raise the profile of his dance school. A “display ...
Below is the answer and explanation for Clyde wants to raise the profile of his dance school. A “display network only” campaign can help him: Clyde wants to raise the profile of his dance school. A “display Read article →
Below is the answer and explanation for if you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type ...
Below is the answer and explanation for if you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type Read article →
Below is the answer and explanation for your ad can show to a potential customers when your targeted language matches: Your ad can show to a potential customers when your targeted language matches: The customer’s browser setting. ...
Below is the answer and explanation for your ad can show to a potential customers when your targeted language matches: Your ad can show to a potential customers when your targeted language matches: The customer’s browser setting. Read article →
Below is the answer and explanation for when people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use: When ...
Below is the answer and explanation for when people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use: When Read article →
Below is the answer and explanation for Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day? Mary’s campaign consistently meets its average daily budget. What should ...
Below is the answer and explanation for Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day? Mary’s campaign consistently meets its average daily budget. What should Read article →
Below is the answer and explanation for based on Google ads editorial and professional requirements, which headline is most likely to generate clicks? Based on Google ads editorial and professional requirements, which headline is most likely to ...
Below is the answer and explanation for based on Google ads editorial and professional requirements, which headline is most likely to generate clicks? Based on Google ads editorial and professional requirements, which headline is most likely to Read article →
Below is the answer and explanation for using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” Using the paid & organic report ...
Below is the answer and explanation for using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” Using the paid & organic report Read article →
Below is the answer and explanation for you might analyze exact match impression share data to get an idea of: You might analyze exact match impression share data to get an idea of: The percentage of eligible ...
Below is the answer and explanation for you might analyze exact match impression share data to get an idea of: You might analyze exact match impression share data to get an idea of: The percentage of eligible Read article →
Below is the answer and explanation for an advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser: An advertiser attempts to enable target cost-per-acquisition (CPA) ...
Below is the answer and explanation for an advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser: An advertiser attempts to enable target cost-per-acquisition (CPA) Read article →
Below is the answer and explanation for what changes can you make to the display network campaign of a client who wants to drive awareness of her natural beauty brand: What changes can you make to the ...
Below is the answer and explanation for what changes can you make to the display network campaign of a client who wants to drive awareness of her natural beauty brand: What changes can you make to the Read article →
Below is the answer and explanation for how would you explain the importance of ad impressions to a client who’s concerned that her search network campaign is generating impressions but no clicks? How would you explain the ...
Below is the answer and explanation for how would you explain the importance of ad impressions to a client who’s concerned that her search network campaign is generating impressions but no clicks? How would you explain the Read article →
Below is the answer and explanation for what dynamic strategy uses a naming convention to replace numeric campaign manager IDs? What dynamic strategy uses a naming convention to replace numeric campaign manager IDs? Display & video 360 ...
Below is the answer and explanation for what dynamic strategy uses a naming convention to replace numeric campaign manager IDs? What dynamic strategy uses a naming convention to replace numeric campaign manager IDs? Display & video 360 Read article →
Below is the answer and explanation for what bidding strategy should you use to maximize the number of visitors to your website? What bidding strategy should you use to maximize the number of visitors to your website? ...
Below is the answer and explanation for what bidding strategy should you use to maximize the number of visitors to your website? What bidding strategy should you use to maximize the number of visitors to your website? Read article →
Below is the answer and explanation for according to 2015 Google trends data, which term would consumers on mobile phones be most likely to type in a search engine? According to 2015 Google trends data, which term ...
Below is the answer and explanation for according to 2015 Google trends data, which term would consumers on mobile phones be most likely to type in a search engine? According to 2015 Google trends data, which term Read article →
Below is the answer and explanation for you manager the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help ...
Below is the answer and explanation for you manager the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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