Below is the answer and explanation for the question Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of ...
Below is the answer and explanation for the question Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of Read article →
Below is the answer and explanation for the question your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you? ...
Below is the answer and explanation for the question your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you? Read article →
Below is the answer and explanation for the question you manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help? You manage ...
Below is the answer and explanation for the question you manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help? You manage Read article →
Below is the answer and explanation for the question Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with ...
Below is the answer and explanation for the question Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with Read article →
Below is the answer and explanation for the question what does performance planner automatically do? What does performance planner automatically do? Sets your ad budget for maximum growth Recommends the perfect ad structure for your budget Uses ...
Below is the answer and explanation for the question what does performance planner automatically do? What does performance planner automatically do? Sets your ad budget for maximum growth Recommends the perfect ad structure for your budget Uses Read article →
Below is the answer and explanation for the question how does automating your bid contribute to a successful Google Ads campaign? How does automating your bid contribute to a successful Google Ads campaign? Automated bidding’s algorithms integrate ...
Below is the answer and explanation for the question how does automating your bid contribute to a successful Google Ads campaign? How does automating your bid contribute to a successful Google Ads campaign? Automated bidding’s algorithms integrate Read article →
Below is the answer and explanation for the question you’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option? You’ve ...
Below is the answer and explanation for the question you’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option? You’ve Read article →
Below is the answer and explanation for the question Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right ...
Below is the answer and explanation for the question Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right Read article →
Below is the answer and explanation for the question Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ ...
Below is the answer and explanation for the question Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Read article →
Below is the answer and explanation for the question Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona ...
Below is the answer and explanation for the question Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona Read article →
Below is the answer and explanation for the question Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he ...
Below is the answer and explanation for the question Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he Read article →
Below is the answer and explanation for the question Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) ...
Below is the answer and explanation for the question Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) Read article →
Below is the answer and explanation for the question Maria has been told that she should use the performance planner on a monthly basis. Why should she do so? Maria has been told that she should use ...
Below is the answer and explanation for the question Maria has been told that she should use the performance planner on a monthly basis. Why should she do so? Maria has been told that she should use Read article →
Below is the answer and explanation for the question Samira recently opened an online potted plant shop and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ...
Below is the answer and explanation for the question Samira recently opened an online potted plant shop and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where Read article →
Below is the answer and explanation for the question when visibility is the campaign goal, which bidding strategy should an advertiser choose? When visibility is the campaign goal, which bidding strategy should an advertiser choose? Maximize Conversions ...
Below is the answer and explanation for the question when visibility is the campaign goal, which bidding strategy should an advertiser choose? When visibility is the campaign goal, which bidding strategy should an advertiser choose? Maximize Conversions Read article →
Below is the answer and explanation for the question how can performance planner serve your business? How can performance planner serve your business? By finding areas of your total budget that could contribute to marketing By determining ...
Below is the answer and explanation for the question how can performance planner serve your business? How can performance planner serve your business? By finding areas of your total budget that could contribute to marketing By determining Read article →
Below is the answer and explanation for the question Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding? Trina is using automated bidding as part of ...
Below is the answer and explanation for the question Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding? Trina is using automated bidding as part of Read article →
Below is the answer and explanation for the question while managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?\ While managing a successful Google Ads campaign, why would you choose ...
Below is the answer and explanation for the question while managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?\ While managing a successful Google Ads campaign, why would you choose Read article →
Below is the answer and explanation for the question Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction? Automated bidding does the ...
Below is the answer and explanation for the question Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction? Automated bidding does the Read article →
Below is the answer and explanation for the question Trevor owns a manufacturing business that makes specialised hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale ...
Below is the answer and explanation for the question Trevor owns a manufacturing business that makes specialised hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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