Below is the answer and explanation for the question Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he ...
Below is the answer and explanation for the question Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he Read article →
Below is the answer and explanation for the question Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) ...
Below is the answer and explanation for the question Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) Read article →
Below is the answer and explanation for the question Maria has been told that she should use the performance planner on a monthly basis. Why should she do so? Maria has been told that she should use ...
Below is the answer and explanation for the question Maria has been told that she should use the performance planner on a monthly basis. Why should she do so? Maria has been told that she should use Read article →
Below is the answer and explanation for the question Samira recently opened an online potted plant shop and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ...
Below is the answer and explanation for the question Samira recently opened an online potted plant shop and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where Read article →
Below is the answer and explanation for the question when visibility is the campaign goal, which bidding strategy should an advertiser choose? When visibility is the campaign goal, which bidding strategy should an advertiser choose? Maximize Conversions ...
Below is the answer and explanation for the question when visibility is the campaign goal, which bidding strategy should an advertiser choose? When visibility is the campaign goal, which bidding strategy should an advertiser choose? Maximize Conversions Read article →
Below is the answer and explanation for the question how can performance planner serve your business? How can performance planner serve your business? By finding areas of your total budget that could contribute to marketing By determining ...
Below is the answer and explanation for the question how can performance planner serve your business? How can performance planner serve your business? By finding areas of your total budget that could contribute to marketing By determining Read article →
Below is the answer and explanation for the question Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding? Trina is using automated bidding as part of ...
Below is the answer and explanation for the question Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding? Trina is using automated bidding as part of Read article →
Below is the answer and explanation for the question while managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?\ While managing a successful Google Ads campaign, why would you choose ...
Below is the answer and explanation for the question while managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?\ While managing a successful Google Ads campaign, why would you choose Read article →
Below is the answer and explanation for the question Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction? Automated bidding does the ...
Below is the answer and explanation for the question Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction? Automated bidding does the Read article →
Below is the answer and explanation for the question Trevor owns a manufacturing business that makes specialised hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale ...
Below is the answer and explanation for the question Trevor owns a manufacturing business that makes specialised hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale Read article →
Below is the answer and explanation for the question Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign ...
Below is the answer and explanation for the question Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign Read article →
Below is the answer and explanation for the question Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of ...
Below is the answer and explanation for the question Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of Read article →
Below is the answer for the question francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve. Francis tries to explain to his ...
Below is the answer for the question francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve. Francis tries to explain to his Read article →
Below is the answer and explanation for the question ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on ...
Below is the answer and explanation for the question ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on Read article →
Below is the answer and explanation for the question what is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis? What is one of the reasons why an advertiser should ...
Below is the answer and explanation for the question what is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis? What is one of the reasons why an advertiser should Read article →
Below is the answer and explanation for the question ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess ...
Below is the answer and explanation for the question ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess Read article →
Below is the answer and explanation for the question hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner? Hank wants to use a ...
Below is the answer and explanation for the question hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner? Hank wants to use a Read article →
Below is the answer and explanation for the question how is using non-last-click attribution conversions useful for Performance Planner forecasts? How is using non-last-click attribution conversions useful for Performance Planner forecasts? To find growth opportunities regarding device ...
Below is the answer and explanation for the question how is using non-last-click attribution conversions useful for Performance Planner forecasts? How is using non-last-click attribution conversions useful for Performance Planner forecasts? To find growth opportunities regarding device Read article →
Below is the answer and explanation for the question using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.) Using the Performance Planner on a monthly basis ...
Below is the answer and explanation for the question using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.) Using the Performance Planner on a monthly basis Read article →
Below is the answer and explanation for the question marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to ...
Below is the answer and explanation for the question marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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