Below is the answer and explanation for a successful Google ads text ad: A successful Google ads text ad: Has a wrapping headline and at least 2 paragraphs of text. Ties the call-to-action to the landing page. ✅ ...
Below is the answer and explanation for a successful Google ads text ad: A successful Google ads text ad: Has a wrapping headline and at least 2 paragraphs of text. Ties the call-to-action to the landing page. ✅ Read article →
Below is the answer and explanation for what are the three main automation components of smart display campaigns? What are the three main automation components of smart display campaigns? Automated conversions Automated creatives ✅ Automated bidding ✅ ...
Below is the answer and explanation for what are the three main automation components of smart display campaigns? What are the three main automation components of smart display campaigns? Automated conversions Automated creatives ✅ Automated bidding ✅ Read article →
Below is the answer and explanation for Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google display ads campaign and is considering methods to reach her ...
Below is the answer and explanation for Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google display ads campaign and is considering methods to reach her Read article →
Below is the answer and explanation for Ben sells housewares through his website and app. What are two ways that Google ads can fuel his business goals and help him achieve his objectives? Ben sells housewares through ...
Below is the answer and explanation for Ben sells housewares through his website and app. What are two ways that Google ads can fuel his business goals and help him achieve his objectives? Ben sells housewares through Read article →
Below is the answer for Lauren has chosen “Influence consideration” as the marketing objective in her Google display ads campaign. Which two targeting options are a good fit for Lauren’s campaign? Below is the answer for Lauren ...
Below is the answer for Lauren has chosen “Influence consideration” as the marketing objective in her Google display ads campaign. Which two targeting options are a good fit for Lauren’s campaign? Below is the answer for Lauren Read article →
Below is the answer and explanation for Howard’s in the process of creating a Google display campaign and decides to use custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche ...
Below is the answer and explanation for Howard’s in the process of creating a Google display campaign and decides to use custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche Read article →
Below is the answer and explanation for which statement accurately describes the reach of affinity audiences’ targeting? Which statement accurately describes the reach of affinity audiences’ targeting? It reaches people who have the intent to purchase, updated ...
Below is the answer and explanation for which statement accurately describes the reach of affinity audiences’ targeting? Which statement accurately describes the reach of affinity audiences’ targeting? It reaches people who have the intent to purchase, updated Read article →
Below is the answer and explanation for what is a key benefit of smart display campaigns? What is a key benefit of smart display campaigns? Display Network recommendations are generated based on Smart Display campaign performance. Highly ...
Below is the answer and explanation for what is a key benefit of smart display campaigns? What is a key benefit of smart display campaigns? Display Network recommendations are generated based on Smart Display campaign performance. Highly Read article →
Below is the answer and explanation for Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this? Marie is a marketer trying to maximize ...
Below is the answer and explanation for Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this? Marie is a marketer trying to maximize Read article →
Below is the answer and explanation for Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website ...
Below is the answer and explanation for Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website Read article →
Below is the answer for Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts were successful, but he now wants to scale things to a larger degree. Jake can reach a ...
Below is the answer for Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts were successful, but he now wants to scale things to a larger degree. Jake can reach a Read article →
Below is the answer and explanation for Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when ...
Below is the answer and explanation for Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when Read article →
Below is the answer and explanation for Ken sees a high level of success from his display campaigns, and wants to take performance to the next level with the help of dynamic remarketing. How can dynamic remarketing ...
Below is the answer and explanation for Ken sees a high level of success from his display campaigns, and wants to take performance to the next level with the help of dynamic remarketing. How can dynamic remarketing Read article →
Below is the answer and explanation for Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google display ...
Below is the answer and explanation for Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google display Read article →
Below is the answer and explanation for a marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy ...
Below is the answer and explanation for a marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy Read article →
Below is the answer and explanation for Adam has determined that “Drive action” is the appropriate marketing objective for his new display campaign. What are two relevant options he might use to reach his goal? Adam has ...
Below is the answer and explanation for Adam has determined that “Drive action” is the appropriate marketing objective for his new display campaign. What are two relevant options he might use to reach his goal? Adam has Read article →
Below is the answer and explanation for Karen has opened a new business and is using Google display ads to build awareness of her new products. How does Google display ads targeting help Karen reach her marketing ...
Below is the answer and explanation for Karen has opened a new business and is using Google display ads to build awareness of her new products. How does Google display ads targeting help Karen reach her marketing Read article →
Below is the answer and explanation for which targeting option is best for achieving brand awareness? Which targeting option is best for achieving brand awareness? Custom Intent In-market Remarketing Affinity ✅ Correct Answer Affinity ✅ Explanation With ...
Below is the answer and explanation for which targeting option is best for achieving brand awareness? Which targeting option is best for achieving brand awareness? Custom Intent In-market Remarketing Affinity ✅ Correct Answer Affinity ✅ Explanation With Read article →
Below is the answer and explanation for Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a dynamic remarketing campaign? ...
Below is the answer and explanation for Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a dynamic remarketing campaign? Read article →
Below is the answer and explanation for what two types of remarketing can be used on Google display ads? What two types of remarketing can be used on Google display ads? Custom remarketing Email remarketing Dynamic remarketing ...
Below is the answer and explanation for what two types of remarketing can be used on Google display ads? What two types of remarketing can be used on Google display ads? Custom remarketing Email remarketing Dynamic remarketing Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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