Below is the answer and explanation for you have a friend starting her first Google ads campaign. What would you suggest about how to choose keywords? You have a friend starting her first Google ads campaign. What ...
Below is the answer and explanation for you have a friend starting her first Google ads campaign. What would you suggest about how to choose keywords? You have a friend starting her first Google ads campaign. What Read article →
Below is the answer and explanation for if you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type ...
Below is the answer and explanation for if you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type Read article →
Below is the answer and explanation for based on Google ads editorial and professional requirements, which headline is most likely to generate clicks? Based on Google ads editorial and professional requirements, which headline is most likely to ...
Below is the answer and explanation for based on Google ads editorial and professional requirements, which headline is most likely to generate clicks? Based on Google ads editorial and professional requirements, which headline is most likely to Read article →
Below is the answer and explanation for you might analyze exact match impression share data to get an idea of: You might analyze exact match impression share data to get an idea of: The percentage of eligible ...
Below is the answer and explanation for you might analyze exact match impression share data to get an idea of: You might analyze exact match impression share data to get an idea of: The percentage of eligible Read article →
Below is the answer and explanation for an advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser: An advertiser attempts to enable target cost-per-acquisition (CPA) ...
Below is the answer and explanation for an advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser: An advertiser attempts to enable target cost-per-acquisition (CPA) Read article →
Below is the answer and explanation for how would you explain the importance of ad impressions to a client who’s concerned that her search network campaign is generating impressions but no clicks? How would you explain the ...
Below is the answer and explanation for how would you explain the importance of ad impressions to a client who’s concerned that her search network campaign is generating impressions but no clicks? How would you explain the Read article →
Below is the answer and explanation for according to 2015 Google trends data, which term would consumers on mobile phones be most likely to type in a search engine? According to 2015 Google trends data, which term ...
Below is the answer and explanation for according to 2015 Google trends data, which term would consumers on mobile phones be most likely to type in a search engine? According to 2015 Google trends data, which term Read article →
Below is the answer and explanation for you manager the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help ...
Below is the answer and explanation for you manager the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help Read article →
Below is the answer and explanation for how would you determine the clickthrough rate (CTR) for a client’s search ads? How would you determine the clickthrough rate (CTR) for a client’s search ads? Evaluate the number of ...
Below is the answer and explanation for how would you determine the clickthrough rate (CTR) for a client’s search ads? How would you determine the clickthrough rate (CTR) for a client’s search ads? Evaluate the number of Read article →
Below is the answer and explanation for one factor the Google ads system uses to calculate an ad’s actual cost-per-click (CPC) is the: One factor the Google ads system uses to calculate an ad’s actual cost-per-click (CPC) ...
Below is the answer and explanation for one factor the Google ads system uses to calculate an ad’s actual cost-per-click (CPC) is the: One factor the Google ads system uses to calculate an ad’s actual cost-per-click (CPC) Read article →
Below is the answer and explanation for the automated “maximize clicks” bid strategy attempts to get advertisers the most: The automated “maximize clicks” bid strategy attempts to get advertisers the most: Clicks for their daily budget. ✅ ...
Below is the answer and explanation for the automated “maximize clicks” bid strategy attempts to get advertisers the most: The automated “maximize clicks” bid strategy attempts to get advertisers the most: Clicks for their daily budget. ✅ Read article →
Below is the answer and explanation for you have a budget of £75 per day for your client’s search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1. You have a budget ...
Below is the answer and explanation for you have a budget of £75 per day for your client’s search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1. You have a budget Read article →
Below is the answer and explanation for your client’s product costs £50 to produce, and it sells for £150. She’s sold 10 units and spent £700 on her Google ads campaign. Your client’s product costs £50 to ...
Below is the answer and explanation for your client’s product costs £50 to produce, and it sells for £150. She’s sold 10 units and spent £700 on her Google ads campaign. Your client’s product costs £50 to Read article →
Below is the answer and explanation for if your campaign’s daily budget is £20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic? If your campaign’s ...
Below is the answer and explanation for if your campaign’s daily budget is £20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic? If your campaign’s Read article →
Below is the and explanation for the keyword insertion code in an ad’s headline is “buy {keyword:books}.” The ad appears when someone searches on “flower books”. The keyword insertion code in an ad’s headline is “buy {keyword:books}.” ...
Below is the and explanation for the keyword insertion code in an ad’s headline is “buy {keyword:books}.” The ad appears when someone searches on “flower books”. The keyword insertion code in an ad’s headline is “buy {keyword:books}.” Read article →
Below is the answer and explanation for a successful Google ads text ad: A successful Google ads text ad: Has a wrapping headline and at least 2 paragraphs of text. Ties the call-to-action to the landing page. ✅ ...
Below is the answer and explanation for a successful Google ads text ad: A successful Google ads text ad: Has a wrapping headline and at least 2 paragraphs of text. Ties the call-to-action to the landing page. ✅ Read article →
Below is the answer and explanation for to optimize a client’s campaign to get the most out of her mobile advertising, you can: To optimize a client’s campaign to get the most out of her mobile advertising, ...
Below is the answer and explanation for to optimize a client’s campaign to get the most out of her mobile advertising, you can: To optimize a client’s campaign to get the most out of her mobile advertising, Read article →
Below is the answer and explanation for Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option? Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. ...
Below is the answer and explanation for Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option? Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Read article →
Below is the answer and explanation for Chanara, a senior account manager at a large digital agency, likes having an Google ads manager account. What can she do with a manager account that she can’t do with ...
Below is the answer and explanation for Chanara, a senior account manager at a large digital agency, likes having an Google ads manager account. What can she do with a manager account that she can’t do with Read article →
Below is the answer and explanation for why would the data for a search network campaign show conversions but no view-through conversions? Why would the data for a search network campaign show conversions but no view-through conversions? ...
Below is the answer and explanation for why would the data for a search network campaign show conversions but no view-through conversions? Why would the data for a search network campaign show conversions but no view-through conversions? Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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