Below is the answer and explanation for you’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google ads a viable option? You’ve been tasked ...
Below is the answer and explanation for you’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google ads a viable option? You’ve been tasked Read article →
Below is the answer and explanation for Mario is working on a text ad that will run on the Google search network. He filled in each component with the necessary information. What component asked Mario to highlight ...
Below is the answer and explanation for Mario is working on a text ad that will run on the Google search network. He filled in each component with the necessary information. What component asked Mario to highlight Read article →
Below is the answer and explanation for Google ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It ...
Below is the answer and explanation for Google ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It Read article →
Below is the answer and explanation for Laverne created her first Google search campaign for her yoga school. She selects the Google search network and by default, Google search partners. Which benefit will she gain by appearing ...
Below is the answer and explanation for Laverne created her first Google search campaign for her yoga school. She selects the Google search network and by default, Google search partners. Which benefit will she gain by appearing Read article →
Below is the answer and explanation for Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding ...
Below is the answer and explanation for Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding Read article →
Below is the answer and explanation for Karen has evaluated her Google search ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She ...
Below is the answer and explanation for Karen has evaluated her Google search ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She Read article →
Below is the answer and explanation for you’re working on a Google search ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on ...
Below is the answer and explanation for you’re working on a Google search ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on Read article →
Below is the answer and explanation for Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her search ad groups. Why does ...
Below is the answer and explanation for Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her search ad groups. Why does Read article →
Below is the answer and explanation for Tomacz wants to use a Google search ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google search ads ...
Below is the answer and explanation for Tomacz wants to use a Google search ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google search ads Read article →
Below is the answer and explanation for which search audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments? Which search audience solution would assist you in ...
Below is the answer and explanation for which search audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments? Which search audience solution would assist you in Read article →
Below is the answer and explanation for Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google ads’ performance planner ...
Below is the answer and explanation for Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google ads’ performance planner Read article →
Below is the answer and explanation for your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What ...
Below is the answer and explanation for your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What Read article →
Below is the answer and explanation for Sandy, an expert on search marketing, knows she should use extensions effectively in order to optimize her Google ads campaign results. What’s Google’s recommendation about extensions? Sandy, an expert on ...
Below is the answer and explanation for Sandy, an expert on search marketing, knows she should use extensions effectively in order to optimize her Google ads campaign results. What’s Google’s recommendation about extensions? Sandy, an expert on Read article →
Below is the answer and explanation for Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using? Siona ...
Below is the answer and explanation for Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using? Siona Read article →
Below is the answer and explanation for you’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on? You’d like to improve ...
Below is the answer and explanation for you’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on? You’d like to improve Read article →
Below is the answer and explanation for your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google ads right for you? Your company ...
Below is the answer and explanation for your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google ads right for you? Your company Read article →
Below is the answer and explanation for you manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google ads help? You manage marketing for ...
Below is the answer and explanation for you manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google ads help? You manage marketing for Read article →
Below is the answer and explanation for how does Google ads generate responsive search ads? How does Google ads generate responsive search ads? Google ads creates them based on existing ad copy, landing pages, and extensions. Google ...
Below is the answer and explanation for how does Google ads generate responsive search ads? How does Google ads generate responsive search ads? Google ads creates them based on existing ad copy, landing pages, and extensions. Google Read article →
Below is the answer and explanation for Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? Jamie ...
Below is the answer and explanation for Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? Jamie Read article →
Below is the answer and explanation for organize these steps in the correct order to set up an effective customer match strategy. Organize these steps in the correct order to set up an effective customer match strategy. ...
Below is the answer and explanation for organize these steps in the correct order to set up an effective customer match strategy. Organize these steps in the correct order to set up an effective customer match strategy. Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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