Below is the answer and explanation for the question executives at a small e-commerce company are debating Google Ads performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive Executives at ...
Below is the answer and explanation for the question executives at a small e-commerce company are debating Google Ads performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive Executives at Read article →
Below is the answer and explanation for the question having launched her first search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks ...
Below is the answer and explanation for the question having launched her first search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks Read article →
Below is the answer and explanation for the question a florist is advertising five types of flowers, including red roses. A florist is advertising five types of flowers, including red roses. The homepage that displays all five types ...
Below is the answer and explanation for the question a florist is advertising five types of flowers, including red roses. A florist is advertising five types of flowers, including red roses. The homepage that displays all five types Read article →
Below is the answer and explanation for the question Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL. What feature should she ...
Below is the answer and explanation for the question Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL. What feature should she Read article →
Below is the answer and explanation for the question if an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the If an advertiser ...
Below is the answer and explanation for the question if an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the If an advertiser Read article →
Below is the answer and explanation for the question the keyword insertion code in an ad’s headline reads: “Buy {KeyWord:Books}”. The related ad appeared when a user searched “flower books” and the query expanded to a broad-matched ...
Below is the answer and explanation for the question the keyword insertion code in an ad’s headline reads: “Buy {KeyWord:Books}”. The related ad appeared when a user searched “flower books” and the query expanded to a broad-matched Read article →
below is the answer and explanation for the question true or false: Adding an extension to a text ad improves an advertiser’s quality score. True or false: Adding an extension to a text ad improves an advertiser’s ...
below is the answer and explanation for the question true or false: Adding an extension to a text ad improves an advertiser’s quality score. True or false: Adding an extension to a text ad improves an advertiser’s Read article →
Below is the answer and explanation for the question you can use target cost-per-acquisition (CPA) bidding to help You can use target cost-per-acquisition (CPA) bidding to help Get as many conversions as possible within your budget ✅ ...
Below is the answer and explanation for the question you can use target cost-per-acquisition (CPA) bidding to help You can use target cost-per-acquisition (CPA) bidding to help Get as many conversions as possible within your budget ✅ Read article →
Below is the answer and explanation for the question in order to differentiate ads from those of competitors, advertisers should In order to differentiate ads from those of competitors, advertisers should Use special characters, such as asterisks ...
Below is the answer and explanation for the question in order to differentiate ads from those of competitors, advertisers should In order to differentiate ads from those of competitors, advertisers should Use special characters, such as asterisks Read article →
Below is the answer for the question an advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur? An advertiser targeting only France determines ...
Below is the answer for the question an advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur? An advertiser targeting only France determines Read article →
Below is the answer and explanation for the question true or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords. True or false: If you’d prefer to reach ...
Below is the answer and explanation for the question true or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords. True or false: If you’d prefer to reach Read article →
Below is the answer and explanation for the question Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this? Hannah ...
Below is the answer and explanation for the question Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this? Hannah Read article →
Below is the answer and explanation of the question you are tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint, which result is most likely? You are tracking conversions in a ...
Below is the answer and explanation of the question you are tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint, which result is most likely? You are tracking conversions in a Read article →
Below is the answer and explanation for the question a furniture store owner is creating her first Google Ads campaign. What’s the best way to group her products? A furniture store owner is creating her first Google ...
Below is the answer and explanation for the question a furniture store owner is creating her first Google Ads campaign. What’s the best way to group her products? A furniture store owner is creating her first Google Read article →
Below is the answer and explanation for the question Jonathan, who has a bay area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions ...
Below is the answer and explanation for the question Jonathan, who has a bay area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions Read article →
Below is the answer and explanation of the question a client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him? ...
Below is the answer and explanation of the question a client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him? Read article →
Below is the answer and explanation of the question you want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help? You want to see how raising your client’s ...
Below is the answer and explanation of the question you want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help? You want to see how raising your client’s Read article →
Below is the answer and explanation of the question you want to use Google Ads to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or ...
Below is the answer and explanation of the question you want to use Google Ads to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or Read article →
Below is the answer and explanation for the question which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?\ Which ad rotation setting shows all ads in ...
Below is the answer and explanation for the question which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?\ Which ad rotation setting shows all ads in Read article →
Below is the answer and explanation for the question according to Google data, 70% of mobile searchers who’ve recently made a purchase have According to Google data, 70% of mobile searchers who’ve recently made a purchase have ...
Below is the answer and explanation for the question according to Google data, 70% of mobile searchers who’ve recently made a purchase have According to Google data, 70% of mobile searchers who’ve recently made a purchase have Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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