Below is the answer and the explanation for the question heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging? Heather has a mobile app ...
Below is the answer and the explanation for the question heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging? Heather has a mobile app Read article →
Below is the answer and the explanation for the question how does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid? How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid? It uses conversion ...
Below is the answer and the explanation for the question how does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid? How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid? It uses conversion Read article →
Below is the answer and the explanation for the strategic use of different marketing channels affects The strategic use of different marketing channels affects Payment methods The average amount of each sale Target-customer demographics Online purchase decisions ...
Below is the answer and the explanation for the strategic use of different marketing channels affects The strategic use of different marketing channels affects Payment methods The average amount of each sale Target-customer demographics Online purchase decisions Read article →
Below is the answer and the explanation of the question according to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day? According to Google data, ...
Below is the answer and the explanation of the question according to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day? According to Google data, Read article →
Below is the answer and the explanation of the question Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks? ...
Below is the answer and the explanation of the question Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks? Read article →
Below is the answer and the explanation of the question if you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should If you want to prioritize downloads of your ...
Below is the answer and the explanation of the question if you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should If you want to prioritize downloads of your Read article →
Below is the answer and the explanation of the question zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions? Zoe has a website selling customizable electronic ...
Below is the answer and the explanation of the question zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions? Zoe has a website selling customizable electronic Read article →
Below is the answer and the explanation of the question Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data? Blake is selling baseball caps and using conversion ...
Below is the answer and the explanation of the question Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data? Blake is selling baseball caps and using conversion Read article →
Below is the answer and the explanation of the question Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. Maria would like to ...
Below is the answer and the explanation of the question Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. Maria would like to Read article →
Below is the answer and the question of the questions how might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s search network ...
Below is the answer and the question of the questions how might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s search network Read article →
Below is the answer and the explanation of the question an advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is £0.40 and the bid ...
Below is the answer and the explanation of the question an advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is £0.40 and the bid Read article →
Below is the answer and the explanation of the question you manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. You manage the campaigns for a baby stroller manufacturer ...
Below is the answer and the explanation of the question you manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. You manage the campaigns for a baby stroller manufacturer Read article →
Below is the answer and the explanation of the question someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant? Someone searches on “laptop computers” and clicks an ad. Which landing ...
Below is the answer and the explanation of the question someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant? Someone searches on “laptop computers” and clicks an ad. Which landing Read article →
Below is the answer and the explanation of the question a client wants to get more clicks on his ad and also raise his quality score. Which of these actions may get him more clicks but won’t raise ...
Below is the answer and the explanation of the question a client wants to get more clicks on his ad and also raise his quality score. Which of these actions may get him more clicks but won’t raise Read article →
Below is the answer and explanation for the question an ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to display? An ad group contains the phrase-matched ...
Below is the answer and explanation for the question an ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to display? An ad group contains the phrase-matched Read article →
Below is the answer and explanation for the question which of these statements is true? Which of these statements is true? Location extensions appear when someone who’s physically near the business searches on relevant terms. ✅ Location ...
Below is the answer and explanation for the question which of these statements is true? Which of these statements is true? Location extensions appear when someone who’s physically near the business searches on relevant terms. ✅ Location Read article →
Below is the answer and explanation for the question which is a best practice for writing an effective text ad? Which is a best practice for writing an effective text ad? Use all capital letters in the ...
Below is the answer and explanation for the question which is a best practice for writing an effective text ad? Which is a best practice for writing an effective text ad? Use all capital letters in the Read article →
Below is the answer and explanation for Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do ...
Below is the answer and explanation for Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do Read article →
Below is the answer and explanation for Sam’s new to Google search ads and worries he may not have the skills or time to run a successful ad campaign. Which two dynamic search ads features will be ...
Below is the answer and explanation for Sam’s new to Google search ads and worries he may not have the skills or time to run a successful ad campaign. Which two dynamic search ads features will be Read article →
Below is the answer and explanation for you’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality? You’re trying to ...
Below is the answer and explanation for you’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality? You’re trying to Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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