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google ads search certification answers 2021

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

Below is the answer and explanation for why should campaigns with different marketing objectives be separated into different performance planner plans? Why should campaigns with different marketing objectives be separated into different performance planner plans? To avoid ...

Below is the answer and explanation for why should campaigns with different marketing objectives be separated into different performance planner plans? Why should campaigns with different marketing objectives be separated into different performance planner plans? To avoid Read article

Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign? (Choose two.) Select All Correct Responses

Below is the answer and explanation for Linda recognizes that a Google search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google search campaign? Linda recognizes that a ...

Below is the answer and explanation for Linda recognizes that a Google search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google search campaign? Linda recognizes that a Read article

You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize.

Below is the answer and explanation for you’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways ...

Below is the answer and explanation for you’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways Read article

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Below is the answer and explanation for Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to ...

Below is the answer and explanation for Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to Read article

An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

Below is the answer and explanation for an advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this? An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might ...

Below is the answer and explanation for an advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this? An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might Read article

The owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which Google Ads feature would be most effective for preventing their search ads from appearing at night and on weekends?

Below is the answer and explanation for the owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which Google ads feature would be most effective for preventing their search ...

Below is the answer and explanation for the owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which Google ads feature would be most effective for preventing their search Read article

An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions.

Below is the answer and explanation for an advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving ...

Below is the answer and explanation for an advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving Read article

Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?

Below is the answer and explanation for Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to ...

Below is the answer and explanation for Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to Read article

You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) Select All Correct Responses

Below is the answer and explanation for you can leverage Google ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? You can leverage Google ads’ ...

Below is the answer and explanation for you can leverage Google ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? You can leverage Google ads’ Read article

Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

Below is the answer and explanation for Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as ...

Below is the answer and explanation for Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as Read article

Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign?

Below is the answer and explanation for Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does ...

Below is the answer and explanation for Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does Read article