Below is the answer and explanation for after running a Google search ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google ads recommendations page and notices ...
Below is the answer and explanation for after running a Google search ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google ads recommendations page and notices Read article →
Below is the answer and explanation for Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet ...
Below is the answer and explanation for Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet Read article →
Below is the answer and explanation for Rina has heard the term quality score mentioned before and is interested to learn what it actually is. Which statement describes quality score? Rina has heard the term quality score ...
Below is the answer and explanation for Rina has heard the term quality score mentioned before and is interested to learn what it actually is. Which statement describes quality score? Rina has heard the term quality score Read article →
Below is the answer and explanation for Michelle recently launched a new product called **wonder boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google ads but only for ...
Below is the answer and explanation for Michelle recently launched a new product called **wonder boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google ads but only for Read article →
Below is the answer and explanation for what’s an example of an effective call out extension? What’s an example of an effective call out extension? Send us a text for more information. Learn more about us. Contact ...
Below is the answer and explanation for what’s an example of an effective call out extension? What’s an example of an effective call out extension? Send us a text for more information. Learn more about us. Contact Read article →
Below is the answer and explanation for ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions? Ideally, what’s the minimum number of values you should aim for per ...
Below is the answer and explanation for ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions? Ideally, what’s the minimum number of values you should aim for per Read article →
Below is the answer and explanation and explanation for Bob’s electronics company has quite a buzz around a new television they’re launching, called ultra view 1000. This television is equipped with an accessibility feature that lets voice ...
Below is the answer and explanation and explanation for Bob’s electronics company has quite a buzz around a new television they’re launching, called ultra view 1000. This television is equipped with an accessibility feature that lets voice Read article →
Below is the answer and explanation for Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. ...
Below is the answer and explanation for Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. Read article →
Below is the answer and explanation for Brenda’s working on improving a Google search ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad ...
Below is the answer and explanation for Brenda’s working on improving a Google search ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad Read article →
Below is the answer and explanation for Yan is working on a re-marketing list for search ads campaign. Which user could be added to a valid re-marketing audience list to ensure optimal results? Yan is working on ...
Below is the answer and explanation for Yan is working on a re-marketing list for search ads campaign. Which user could be added to a valid re-marketing audience list to ensure optimal results? Yan is working on Read article →
Below is the answer and explanation for ad extensions assist in providing users with which two things they want from their search experience? Ad extensions assist in providing users with which two things they want from their ...
Below is the answer and explanation for ad extensions assist in providing users with which two things they want from their search experience? Ad extensions assist in providing users with which two things they want from their Read article →
Below is the answer and explanation for your Google search text ad has three main components. The first is a headline, and the second is a description. What’s the third component? Your Google search text ad has ...
Below is the answer and explanation for your Google search text ad has three main components. The first is a headline, and the second is a description. What’s the third component? Your Google search text ad has Read article →
Below is the answer and explanation for Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment ...
Below is the answer and explanation for Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment Read article →
Below is the answer and explanation for what is one of the reasons why an advertiser should consider using performance planner on a monthly basis? What is one of the reasons why an advertiser should consider using ...
Below is the answer and explanation for what is one of the reasons why an advertiser should consider using performance planner on a monthly basis? What is one of the reasons why an advertiser should consider using Read article →
Below is the answer and explanation for Clara is an advertising director who’s tasked with optimizing her company’s Google search campaign. How can Clara use the optimization score to benefit her campaign? Clara is an advertising director ...
Below is the answer and explanation for Clara is an advertising director who’s tasked with optimizing her company’s Google search campaign. How can Clara use the optimization score to benefit her campaign? Clara is an advertising director Read article →
Below is the answer and explanation for You want to increase the relevance of a Google search ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve ...
Below is the answer and explanation for You want to increase the relevance of a Google search ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve Read article →
Below is the answer and explanation for Bob’s electronics company is launching the sale of a new television, ultra view 1000. Bob decides to use phrase match in his search ads campaign because he wants searches that ...
Below is the answer and explanation for Bob’s electronics company is launching the sale of a new television, ultra view 1000. Bob decides to use phrase match in his search ads campaign because he wants searches that Read article →
Below is the answer and explanation for Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. What are two other benefits that ...
Below is the answer and explanation for Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. What are two other benefits that Read article →
Below is the answer and explanation for how is using non-last-click attribution conversions useful for performance planner forecasts? How is using non-last-click attribution conversions useful for performance planner forecasts? To find growth opportunities regarding device targeting. To ...
Below is the answer and explanation for how is using non-last-click attribution conversions useful for performance planner forecasts? How is using non-last-click attribution conversions useful for performance planner forecasts? To find growth opportunities regarding device targeting. To Read article →
Below is the answer and explanation for Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of ...
Below is the answer and explanation for Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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