Below is the answer and explanation for which is a best practice for optimizing a landing page for Google ads? Which is a best practice for optimizing a landing page for Google ads? Several links to related ...
Below is the answer and explanation for which is a best practice for optimizing a landing page for Google ads? Which is a best practice for optimizing a landing page for Google ads? Several links to related Read article →
Below is the answer and explanation for what can you learn from attribution reports? What can you learn from attribution reports? The series of steps customers take after completing a conversion, including information on ads, clicks, and ...
Below is the answer and explanation for what can you learn from attribution reports? What can you learn from attribution reports? The series of steps customers take after completing a conversion, including information on ads, clicks, and Read article →
Below is the answer and explanation for the format of a shopping ad is different from that of a standard text ad in that it includes: The format of a shopping ad is different from that of ...
Below is the answer and explanation for the format of a shopping ad is different from that of a standard text ad in that it includes: The format of a shopping ad is different from that of Read article →
Below is the answer and explanation for you have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible? You have an ...
Below is the answer and explanation for you have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible? You have an Read article →
Below is the answer and explanation for you sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” you use keyword insertion. You sell chocolate and want ...
Below is the answer and explanation for you sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” you use keyword insertion. You sell chocolate and want Read article →
Below is the answer and explanation for what information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear? What information ...
Below is the answer and explanation for what information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear? What information Read article →
Below is the answer and explanation for true or false: shopping ads use merchant center product data to decide how and where to show ads. True or false: shopping ads use merchant center product data to decide ...
Below is the answer and explanation for true or false: shopping ads use merchant center product data to decide how and where to show ads. True or false: shopping ads use merchant center product data to decide Read article →
Below is the answer and explanation for Daley is managing multiple Google ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google ads tasks simpler? Daley is managing multiple Google ...
Below is the answer and explanation for Daley is managing multiple Google ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google ads tasks simpler? Daley is managing multiple Google Read article →
Below is the answer and explanation for you’re working on the bidding strategy for a search network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase ...
Below is the answer and explanation for you’re working on the bidding strategy for a search network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase Read article →
Below is the answer and explanation for which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers? Which report and metric should you ...
Below is the answer and explanation for which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers? Which report and metric should you Read article →
Below is the answer and explanation for Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales? Roxanne’s online estate-jewelry sales are lagging despite running a great ...
Below is the answer and explanation for Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales? Roxanne’s online estate-jewelry sales are lagging despite running a great Read article →
Below is the answer and explanation for Clara is an advertising director who’s tasked with optimizing her company’s Google search campaign. How can Clara use the optimization score to benefit her campaign? Clara is an advertising director ...
Below is the answer and explanation for Clara is an advertising director who’s tasked with optimizing her company’s Google search campaign. How can Clara use the optimization score to benefit her campaign? Clara is an advertising director Read article →
Below is the answer and explanation for your Google search ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how ...
Below is the answer and explanation for your Google search ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how Read article →
Below is the answer and explanation for Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google ads recommendations page to help him evaluate his search ads campaigns. Which ...
Below is the answer and explanation for Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google ads recommendations page to help him evaluate his search ads campaigns. Which Read article →
Below is the answer and explanation for how can ad extensions contribute to increasing user engagement? How can ad extensions contribute to increasing user engagement? With attractive images and videos. Ad extensions include a “share” button. Ad ...
Below is the answer and explanation for how can ad extensions contribute to increasing user engagement? How can ad extensions contribute to increasing user engagement? With attractive images and videos. Ad extensions include a “share” button. Ad Read article →
Below is the answer and explanation for why should your business use performance planner? Why should your business use performance planner? It validates budgets against other vendors in the same market. It is the only ad budgeting ...
Below is the answer and explanation for why should your business use performance planner? Why should your business use performance planner? It validates budgets against other vendors in the same market. It is the only ad budgeting Read article →
Below is the answer and explanation for with dynamic search ads, what does the advertiser provide? With dynamic search ads, what does the advertiser provide? A list of search terms. A machine-learning algorithm. A headline. A list ...
Below is the answer and explanation for with dynamic search ads, what does the advertiser provide? With dynamic search ads, what does the advertiser provide? A list of search terms. A machine-learning algorithm. A headline. A list Read article →
Below is the answer and explanation for Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses ...
Below is the answer and explanation for Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses Read article →
Below is the answer and explanation for as a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths ...
Below is the answer and explanation for as a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths Read article →
Below is the answer and explanation for Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google search ads for washing machines in the results. ...
Below is the answer and explanation for Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google search ads for washing machines in the results. Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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