Below is the answer and explanation for an advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids? An advertiser looking to drive ...
Below is the answer and explanation for an advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids? An advertiser looking to drive Read article →
Below is the answer and explanation for an advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this? An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might ...
Below is the answer and explanation for an advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this? An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might Read article →
Below is the answer and explanation for what are two ways a marketer can provide good data to a Google app campaign, powered by machine learning? What are two ways a marketer can provide good data to ...
Below is the answer and explanation for what are two ways a marketer can provide good data to a Google app campaign, powered by machine learning? What are two ways a marketer can provide good data to Read article →
Below is the answer and explanation for which client would you advise to use radius targeting? Which client would you advise to use radius targeting? Luis, whose e-commerce business delivers nationwide. Denise, whose service can reach customers ...
Below is the answer and explanation for which client would you advise to use radius targeting? Which client would you advise to use radius targeting? Luis, whose e-commerce business delivers nationwide. Denise, whose service can reach customers Read article →
Below is the answer and explanation for the owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which Google ads feature would be most effective for preventing their search ...
Below is the answer and explanation for the owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which Google ads feature would be most effective for preventing their search Read article →
Below is the answer and explanation for Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the ...
Below is the answer and explanation for Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the Read article →
Below is the answer and explanation for which statement is true about serving relevant ad extensions? Which statement is true about serving relevant ad extensions? They provide advertisers with additional insights within the search term report. They ...
Below is the answer and explanation for which statement is true about serving relevant ad extensions? Which statement is true about serving relevant ad extensions? They provide advertisers with additional insights within the search term report. They Read article →
Below is the answer and explanation for an advertiser wants to know the minimum amount of money that she must spend on an ad words campaign. What should you tell her? An advertiser wants to know the ...
Below is the answer and explanation for an advertiser wants to know the minimum amount of money that she must spend on an ad words campaign. What should you tell her? An advertiser wants to know the Read article →
Below is the answer and explanation for an advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving ...
Below is the answer and explanation for an advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving Read article →
Below is the answer and explanation for why should Google follow the viewability standards set by the US Media Rating council (MRC)? Why should Google follow the viewability standards set by the US Media Rating council (MRC)? ...
Below is the answer and explanation for why should Google follow the viewability standards set by the US Media Rating council (MRC)? Why should Google follow the viewability standards set by the US Media Rating council (MRC)? Read article →
Below is the answer and explanation for which user data can be uploaded when creating a customer match strategy? Which user data can be uploaded when creating a customer match strategy? Employment status. Age. Highest level of ...
Below is the answer and explanation for which user data can be uploaded when creating a customer match strategy? Which user data can be uploaded when creating a customer match strategy? Employment status. Age. Highest level of Read article →
Below is the answer and explanation for Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to ...
Below is the answer and explanation for Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to Read article →
Below is the answer and explanation for which targeting option can help you reach people who’ve previously visited your website? Which targeting option can help you reach people who’ve previously visited your website? Device targeting. Demographic targeting. ...
Below is the answer and explanation for which targeting option can help you reach people who’ve previously visited your website? Which targeting option can help you reach people who’ve previously visited your website? Device targeting. Demographic targeting. Read article →
Below is the answer and explanation for what are two reasons advertisers should consider engagement when marketing apps? What are two reasons advertisers should consider engagement when marketing apps? Apps can be accidentally uninstalled. Users who haven’t ...
Below is the answer and explanation for what are two reasons advertisers should consider engagement when marketing apps? What are two reasons advertisers should consider engagement when marketing apps? Apps can be accidentally uninstalled. Users who haven’t Read article →
Below is the answer and explanation for you can leverage Google ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? You can leverage Google ads’ ...
Below is the answer and explanation for you can leverage Google ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? You can leverage Google ads’ Read article →
Below is the answer and explanation for what is the recommended next step if you noticed from the search terms report that certain terms are leading to a high number of clicks on your ads? What is ...
Below is the answer and explanation for what is the recommended next step if you noticed from the search terms report that certain terms are leading to a high number of clicks on your ads? What is Read article →
Below is the answer and explanation for by monitoring ad campaign performance, an advertiser may obtain the information needed to. By monitoring ad campaign performance, an advertiser may obtain the information needed to. Create additional ad words ...
Below is the answer and explanation for by monitoring ad campaign performance, an advertiser may obtain the information needed to. By monitoring ad campaign performance, an advertiser may obtain the information needed to. Create additional ad words Read article →
Below is the answer and explanation for Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as ...
Below is the answer and explanation for Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as Read article →
Below is the answer and explanation for Sally’s spice store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites. Sally’s spice store ...
Below is the answer and explanation for Sally’s spice store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites. Sally’s spice store Read article →
Below is the answer and explanation for when are automated extensions, such as seller ratings, shown? When are automated extensions, such as seller ratings, shown? When an advertiser manually opts in to receive them. When an automated ...
Below is the answer and explanation for when are automated extensions, such as seller ratings, shown? When are automated extensions, such as seller ratings, shown? When an advertiser manually opts in to receive them. When an automated Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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