Below is the answer and explanation for Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people. Belinda’s boutique just started carrying 3 new designer ...
Below is the answer and explanation for Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people. Belinda’s boutique just started carrying 3 new designer Read article →
Below is the answer and explanation for how can ad extensions contribute to increasing user engagement? How can ad extensions contribute to increasing user engagement? With attractive images and videos. Ad extensions include a “share” button. Ad ...
Below is the answer and explanation for how can ad extensions contribute to increasing user engagement? How can ad extensions contribute to increasing user engagement? With attractive images and videos. Ad extensions include a “share” button. Ad Read article →
Below is the answer and explanation for your client wants to increase the number of people visiting his website. When analyzing the data for search campaign, which metric do you most want to improve. Your client wants ...
Below is the answer and explanation for your client wants to increase the number of people visiting his website. When analyzing the data for search campaign, which metric do you most want to improve. Your client wants Read article →
Below is the answer and explanation for why should your business use performance planner? Why should your business use performance planner? It validates budgets against other vendors in the same market. It is the only ad budgeting ...
Below is the answer and explanation for why should your business use performance planner? Why should your business use performance planner? It validates budgets against other vendors in the same market. It is the only ad budgeting Read article →
Below is the answer and explanation for why might you use the “search network campaigns with display opt-in” campaign type? Why might you use the “search network campaigns with display opt-in” campaign type? You can use one ...
Below is the answer and explanation for why might you use the “search network campaigns with display opt-in” campaign type? Why might you use the “search network campaigns with display opt-in” campaign type? You can use one Read article →
Below is the answer and explanation for you want to generate leads with your Google ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure ...
Below is the answer and explanation for you want to generate leads with your Google ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure Read article →
Below is the answer and explanation for with dynamic search ads, what does the advertiser provide? With dynamic search ads, what does the advertiser provide? A list of search terms. A machine-learning algorithm. A headline. A list ...
Below is the answer and explanation for with dynamic search ads, what does the advertiser provide? With dynamic search ads, what does the advertiser provide? A list of search terms. A machine-learning algorithm. A headline. A list Read article →
Below is the answer and explanation for your new client’s Google ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this ...
Below is the answer and explanation for your new client’s Google ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this Read article →
Below is the answer and explanation for Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses ...
Below is the answer and explanation for Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses Read article →
Below is the answer and explanation for which two bidding strategies can boost brand awareness and recognition? Which two bidding strategies can boost brand awareness and recognition? Cost-per-view (CPV). ✅ Cost-per-acquisition (CPA). Cost-per-click (CPC). Cost-per-thousand viewable impressions ...
Below is the answer and explanation for which two bidding strategies can boost brand awareness and recognition? Which two bidding strategies can boost brand awareness and recognition? Cost-per-view (CPV). ✅ Cost-per-acquisition (CPA). Cost-per-click (CPC). Cost-per-thousand viewable impressions Read article →
Below is the answer and explanation for Canadian company Fresco arts is planning to expand to three additional international markets within the year. Which three benefits might be likely outcomes of this plan? Canadian company Fresco arts ...
Below is the answer and explanation for Canadian company Fresco arts is planning to expand to three additional international markets within the year. Which three benefits might be likely outcomes of this plan? Canadian company Fresco arts Read article →
Below is the answer and explanation for as a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths ...
Below is the answer and explanation for as a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths Read article →
Below is the answer and explanation for Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google search ads for washing machines in the results. ...
Below is the answer and explanation for Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google search ads for washing machines in the results. Read article →
Below is the answer and explanation for how much are you charged for a click on your ad words ad? How much are you charged for a click on your ad words ad? You’re charged only the ...
Below is the answer and explanation for how much are you charged for a click on your ad words ad? How much are you charged for a click on your ad words ad? You’re charged only the Read article →
Below is the amswer and explanation for Roger’s added text, image, and video assets to his ad group, but he isn’t familiar with HTML5 assets. Why would an advertiser choose to provide HTML5 assets in a Google ...
Below is the amswer and explanation for Roger’s added text, image, and video assets to his ad group, but he isn’t familiar with HTML5 assets. Why would an advertiser choose to provide HTML5 assets in a Google Read article →
Below is the answer and explanation for why should campaigns with different marketing objectives be separated into different performance planner plans? Why should campaigns with different marketing objectives be separated into different performance planner plans? To avoid ...
Below is the answer and explanation for why should campaigns with different marketing objectives be separated into different performance planner plans? Why should campaigns with different marketing objectives be separated into different performance planner plans? To avoid Read article →
Below is the answer and explanation for a standard Google ads text ad is made up of: A standard Google ads text ad is made up of: A display URL and description text. A headline, image, and ...
Below is the answer and explanation for a standard Google ads text ad is made up of: A standard Google ads text ad is made up of: A display URL and description text. A headline, image, and Read article →
Below is the answer and explanation for what are the four types of ad assets available in Google app campaigns? What are the four types of ad assets available in Google app campaigns? Text, Video, HTML5, Audio. ...
Below is the answer and explanation for what are the four types of ad assets available in Google app campaigns? What are the four types of ad assets available in Google app campaigns? Text, Video, HTML5, Audio. Read article →
Below is the answer and explanation for match these search audience solutions with the benefits they can bring to your campaign. Match these search audience solutions with the benefits they can bring to your campaign. Remarketing lists ...
Below is the answer and explanation for match these search audience solutions with the benefits they can bring to your campaign. Match these search audience solutions with the benefits they can bring to your campaign. Remarketing lists Read article →
Below is the answer and explanation for an advertiser wants to know if shopping ads will appear on YouTube. What should you tell her? An advertiser wants to know if shopping ads will appear on YouTube. What ...
Below is the answer and explanation for an advertiser wants to know if shopping ads will appear on YouTube. What should you tell her? An advertiser wants to know if shopping ads will appear on YouTube. What Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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