Below is the answer and explanation for conversion optimiser can help drive conversions by using your conversion history and: Conversion optimiser can help drive conversions by using your conversion history and: Cost-per-acquisition (CPA) goals to show the ...
Below is the answer and explanation for conversion optimiser can help drive conversions by using your conversion history and: Conversion optimiser can help drive conversions by using your conversion history and: Cost-per-acquisition (CPA) goals to show the Read article →
Below is the answer and explanation for what does “converted clicks” measure? What does “converted clicks” measure? The total number of clicks within your chosen conversion window. The total number of conversions divided by the total number ...
Below is the answer and explanation for what does “converted clicks” measure? What does “converted clicks” measure? The total number of clicks within your chosen conversion window. The total number of conversions divided by the total number Read article →
Below is the answer and explanation for which is a benefit of advertising online with Google ad words? Which is a benefit of advertising online with Google ad words? Advertisers can choose how much they spend and ...
Below is the answer and explanation for which is a benefit of advertising online with Google ad words? Which is a benefit of advertising online with Google ad words? Advertisers can choose how much they spend and Read article →
Below is the answer and explanation for Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of ...
Below is the answer and explanation for Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of Read article →
Below is the answer and explanation for Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to. Laura runs an online store with ...
Below is the answer and explanation for Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to. Laura runs an online store with Read article →
Below is the answer and explanation for you can use display planner to: You can use display planner to: See how other advertisers perform on websites where you want your ad to appear. Compare how your current ...
Below is the answer and explanation for you can use display planner to: You can use display planner to: See how other advertisers perform on websites where you want your ad to appear. Compare how your current Read article →
Below is the answer and explanation for a client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. A client that owns a ...
Below is the answer and explanation for a client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. A client that owns a Read article →
Below is the answer and explanation for negative keywords can help advertisers better target their ads by: Negative keywords can help advertisers better target their ads by: A) reducing their campaign’s daily budget recommendations. B) raising the ...
Below is the answer and explanation for negative keywords can help advertisers better target their ads by: Negative keywords can help advertisers better target their ads by: A) reducing their campaign’s daily budget recommendations. B) raising the Read article →
Below is the answer and explanation for you sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with a ads in mobile apps campaign on the display ...
Below is the answer and explanation for you sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with a ads in mobile apps campaign on the display Read article →
Below is the answer and explanation for an advertiser wants to increase the quality score of a low-perofrming keyword. Which approach would you recommend. An advertiser wants to increase the quality score of a low-perofrming keyword. Which ...
Below is the answer and explanation for an advertiser wants to increase the quality score of a low-perofrming keyword. Which approach would you recommend. An advertiser wants to increase the quality score of a low-perofrming keyword. Which Read article →
Below is the answer and explanation for what’s one of the main benefits of using ad extensions. What’s one of the main benefits of using ad extensions. Extensions increase your reach by showing your ad on more ...
Below is the answer and explanation for what’s one of the main benefits of using ad extensions. What’s one of the main benefits of using ad extensions. Extensions increase your reach by showing your ad on more Read article →
Below is the answer and explanation for let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget? Let’s say your cost-per-click is $0.05 ...
Below is the answer and explanation for let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget? Let’s say your cost-per-click is $0.05 Read article →
Below is the answer and explanation for you have a friend starting her first Google ads campaign. What would you suggest about how to choose keywords? You have a friend starting her first Google ads campaign. What ...
Below is the answer and explanation for you have a friend starting her first Google ads campaign. What would you suggest about how to choose keywords? You have a friend starting her first Google ads campaign. What Read article →
Below is the answer and explanation for how are negative keywords different from other keywords? How are negative keywords different from other keywords? They make your ad appear for search terms that you don’t want. They prevent ...
Below is the answer and explanation for how are negative keywords different from other keywords? How are negative keywords different from other keywords? They make your ad appear for search terms that you don’t want. They prevent Read article →
Below is the answer and explanation for Clyde wants to raise the profile of his dance school. A “display network only” campaign can help him: Clyde wants to raise the profile of his dance school. A “display ...
Below is the answer and explanation for Clyde wants to raise the profile of his dance school. A “display network only” campaign can help him: Clyde wants to raise the profile of his dance school. A “display Read article →
Below is the answer and explanation for if you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type ...
Below is the answer and explanation for if you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type Read article →
Below is the answer and explanation for your ad can show to a potential customers when your targeted language matches: Your ad can show to a potential customers when your targeted language matches: The customer’s browser setting. ...
Below is the answer and explanation for your ad can show to a potential customers when your targeted language matches: Your ad can show to a potential customers when your targeted language matches: The customer’s browser setting. Read article →
Below is the answer and explanation for when people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use: When ...
Below is the answer and explanation for when people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use: When Read article →
Below is the answer and explanation for Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day? Mary’s campaign consistently meets its average daily budget. What should ...
Below is the answer and explanation for Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day? Mary’s campaign consistently meets its average daily budget. What should Read article →
Below is the answer and explanation for based on Google ads editorial and professional requirements, which headline is most likely to generate clicks? Based on Google ads editorial and professional requirements, which headline is most likely to ...
Below is the answer and explanation for based on Google ads editorial and professional requirements, which headline is most likely to generate clicks? Based on Google ads editorial and professional requirements, which headline is most likely to Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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